Current.com Blog | January 14, 2010 | 0 comments

HP picks "Meet the Photosmart Premium" by VCAM producer Brad Backofen

Last month we highlighted VCAM producer Nicholas Larimer's ad “Ready, Steady, Print” which was one of the four official selections by HP from their VCAM assignment featuring the new Photosmart Premium All-In-One printer, with Touchsmart Web.

This month, we're taking a look at Brad Backofen's ad, "Meet the Photosmart Premium" ad. Check it out:



What's a VCAM? Here's the details from our previous blogs:


For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.


In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.


This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000.



We’ll be back next month with another VCAM selection from HP.


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    Current.com Blog,   current product blog
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