Current.com Blog | January 20, 2010 | 4 comments

Making a Lexus VCAM? Check out these tips

If you've been following our posts about the HP Photosmart VCAM winners and wondering how you can get involved and make a VCAM, you should head over and check out our new VCAM assignment for Lexus Hybrid Innovation.

The assignment:
Help us brand the Lexus ‘h’ by shedding light on great achievements. There are two ways to approach your VCAM:

a. Find a creative way to visualize Lexus’ “action speaks louder” philosophy behind the commitment to developing hybrids (‘h’) as outlined above.

b. Profile a person or organization that, just like Lexus, put creative thinking and innovative technology into action, breaking through barriers to achieve something great and unexpected. Demonstrate the alignment between Lexus’ philosophy and your subject.

The deadline to upload your VCAM is February 1st a 12pm (noon) Pacific, so don't delay! Our VCAM team has put together a list of tips to help you get started on your VCAM.

  1. Join the assignment

  2. Don't sell something else

  3. Use humor carefully

  4. This isn't about hybrid in general

  5. This is not a normal car ad

  6. This is not about advertising product features

  7. Give meaning to the 'h'

  8. Keep it snappy


Still have questions? Get more detail on these tips and fire up your cameras!

Steph
  1. groups:
    Current.com Blog,   current product blog
  2. tags:
    VCAM,  Commercial,  Lexus,  Lexus Hybrid,  1 more
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4 comments // Making a Lexus VCAM? Check out these tips

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