Starbucks logo under fire: shows partially covered breasts

what I love most about the throwback design is that the mermaid has curves!

WITCHES!! BURN THEM! BURN THEM!

why is a coffee company's logo a two-tailed mermaid in the in the first place? oh well

I hear that the mermaid slut will be posing in Penthouse in July.

As a Christian, I am ashamed of this group and their making a mockery of Christianity by their need to get publicity in such a moronic way.

If it helps bring the cost of a cup of Coffee down, it's worth the effort and "trials".

Starbucks recently closed some of their stores. They're feeling the pinch like everybody. I think th enew logo is a lame attempt to get a few more walkin customers inside the stores.

You know you're in Starbucks when you say" I'd like a large"
and they say " T-shirt or Sweat shirt?"

Starbucks will go down in history as one the last big capitolist icons.

I am sooooo glad that the world is in such a great state that this what is being spread by the media, I don't want to know about the war, poverty, lack of clean drinking water etc, I want to hear about some wacked out cult and a fucking starbucks logo! What the hell is wrong with people!

Thats their own dirty minds at work if you ask me. Good on them for making a stand though although I'm shure theres better things to accuse starbucks of.

Thanks for correcting me on that beeman. And Middle_East I like your comment and others of you about bigger issues. Christians need to be more focused on things that have a greater value. We tend to get too caught up on petty things like this. When the real issues go ignored, like world hunger, poverty, neglected children, women being raped, abortion, and spreading the True Gospel of Jesus Christ.

hey johnson40995.
this is stanthebeeman and i think im going to shorten my
name down to just beeman.
back to mr johnson.no the original logo had a full breast
showing no hair at all covering. little cyrus and the church group maybe they are in this together to get
attention from what i have heard not a hole lot of people
like her i was on youtube or some where like that and
they was gettin plum mean to her so she may need
the attention too.the beeman.

Aight, let me tell you, I am a Christian, and a very conservative one at that. Some things I agree with these groups on. But this is ridiculous, This situation is very minor, and they are out just to get attention I believe. Its just like the deal with Miley Cyrus. I mean if these things were done in the 18th century it would be okay and just be considered "art". And Cyrus will show more skin on the beach than she did in the photo. Also wasnt this the original logo for Starbucks?

You'd think that a Christian group would be more concerned about world hunger, war, poverty, and human trafficking over the new Starbucks logo.

It's only coffee, people. Really expensive coffee. Please worry about something of more substance rather than a drawing of a mermaid looking like a prostitute.

...Does anyone even find that picture to be even remotely arousing?

Wow.
Let's please stop focusing on the persecution and bombing of other religions and the suffering of all the people in our country and around the world and FOCUS ON A STARBUCKS LOGO.
That is totally our top priority in this country, and it shows where we're headed. A naked mermaid...wait, what kind of women have they been looking at?!

Jefftego, I happen to know of flat-chested women who can be pretty darn slutty, as well as large-breasted women who are rather prudish.
And in all seriousness, the idea that big boobs=slut is sometimes a contributing factor in anorexia, with some girls not wanting to be seen in a sexual way.

" Her breasts are tiny. If she looked like a slut, as the Christians claim, she would have huge breasts, or at least some implants."

I wonder what this group thinks about the statue of David...

Also, about nudity, and I always have to tell this to uber-conservatives, "if god wanted people to wear clothes - people would be born wearing them," and I don't know about you, but i was born 100% naked. Naked is natural. Nudity happens, leave it alone.

This is almost exactly the same as their old logo. The mermaid has her legs spread because it is based off a siren and the coffee is supposed to be seen as "seductive".

Here are a couple of links to a site about the SB logo.
http://brandautopsy.typepad.com/brandautopsy/2005/06/the_evolution_o.html

http://www.deadprogrammer.com/starbucks-logo-mermaid

i'm a christian to but come on this is a little nutty they
don't need to be in san diego more like south pole
they need to follow my rule. if you spend all your time
with your nose in your business you won't have time to
stick it in other people's business. everybody needs
to follow this rule and all the trouble would be no more.
thats all folks.
stanthebeeman

It's a FUCKING MERMAID! Go find something else to bellyache over. Hey ocanada, I liked your comment about the lesbian mermaid, but they should also say she's marrying her butch manatee lover, since it's legal in cali now.

Who cares.

I heard some people were calling it "slutbucks" at least their workers are dressed appropriately. Some of those people may be shocked to see what I call the "coffee whores" that are employed at a local chain called Mary Lou's. ( those whores do make the best coffee though)

I like how these con Christians never seem to be around to defend their way of thinking when it comes time to share opinions. They usually just like to sneak up on you in a line while waiting for coffee.. or 8AM at your front door trying to pressure you into spend money on their asses.

I honestly believe religion is the largest problem the world will need to address in the next 100 years. More problems and wars are created by difference in religious beliefs than anything else.

i just noticed that the other day and although i havent any children if i did i would not really want them looking at cartton boobies.

get over it people. it's just a logo....you all know you think their coffee is delicious...

Wouldn't the world be a better place if we got partial nudity with all our meals. Long live the slutty looking mermaid.

breasts!?! !
no WONDER i start feeling uncomfortable and nervous whenever i go to Starbucks!
It's not that they're aggressively taking up every piece of real estate possible, it's the partially exposed breasts on the tiny tiny logo, making me feel jittery and unclean......

The logo must be removed so i can drink my MSG laden coffee in peace!

bunch of fundie nut jobs. (no pun intended)

I just don't understand how they realized this NOW. I've pondered about this many many years ago.

For four to five bucks a cup, why not get a little nip with your sip!

lol.

"Naked with legs spread like a prostitute"?...the last time i checked all woman including christian women have sex. Plus shes a mermaid come on people...
And although boycotting starbucks for their logo is a stupid idea, how about boycotting them because of their rediculous prices, cheap trade agreements with south american and african farmers and unethical practices.

Haha. I usually buy coffee from local shops, but I really want to buy some Starbucks just to piss off this uber-conservative group.

why are people wasting so much time on something like this?

Go figure, a retarded Christian group. These people have nothing better to do, but to make up some bullshit. Unbelievable...

There is so much more to worry about then partial nudity on a $6 cup of coffee. Give me a break. The Resistance needs to pick an issue more worth their time. My god, I can't even respect their view o this issue, it's nonsense.

i used to work at a starbucks - and i thought , going into the job , that i was at a point in my life where i had transcended hate and intolerance - a notion which quickly evaporated with the first SUV driving moron who pulled up at the drive through asking for a "decaf tall , non fat , extra hot mocha , light on the whip , with cinnamon sprinkles , etc. " . in my world , there are two flavors of coffee beverages : caf. and decaf.

No seriously. Look at the numbers I put up there. It's about, technically slightly less than, 10 cents per ounce for a plain old coffee of the day (which is the only thing I ever get). Seriously, that isn't bad is it? I'm not trying to be sarcastic and I don't work for Starbucks (I'm a web developer, btw) but if 10 cents per ounce is too much what do you think is a fair price? Even our local diner charges about that (an 8 oz. mug is 79 cents... not too much less).

Gaoshan - Starbucks has a great price??? You're on the payroll, right? :)

I personally like breasts and open legs.

People always complain about Starbuck's "outrageous" price for coffee. It's less than $2 for 20 ounces of joe. Is that so outrageous? That is 10 cents an ounce. How much does an 8 oz. cup from a greasy spoon diner cost? Doesn't seem outrageous to me at all. If you are actually talking about the cost of their more involved drinks then be clear. You want syrup and chocolate and whatnot I guess you have to pay for your poison. As for a plain, old coffee... Starbucks has a great price.

When bare breasts are offensive against the good chritsian tradition, why is it then, that the Sistine Chapel ceiling in the Vatican is full of bare breasts and even other more sexually explicit body parts?

http://upload.wikimedia.org/wikipedia/de/b/b9/Michelangelo_JGericht4.jpg

You Americans are so prude, it is not even funny anymore!

Christians are trying to take away everything, and getting nowhere really.

Fact: Mermaids don't have legs, therefore they can't be spreading their legs like a prostitute.

Fact: Mermaids aren't real. Why complain about something that isn't real.

Not to mention that according to fantasy stories, the mermaid was always naked from the waist up.
The fact that they even have it partially covered is amazing. If they don't like it, don't freakin' look at it.
Seriously, the only reason why they would do ANYTHING is because they're annoying the crap out of Starbucks.

Radical Christians have dirty minds. They also don't seem that different from radical Islamists.

Royal, you said it, spot on. You are at least a quarter pound worth of cool!!

A group called The Resistance hey, I am just going by the name but don't think they are ever going to be 'for' anything are they?! When I looked at the logo all I could see what a mermaid... Ironically it was the Christian group who made me think about a naked woman with her legs akimbo. I think they need to grow up a little.

in fairness to christian groups, i highly doubt "The Resistance" speaks for all christians out there..

im pretty confident that most practicing christians would find this sort of story and the attention its getting somewhat ridiculous.. dont know if its fair to paint them all with the same brush..

its true that throughout history, some rather strange issues have been made into a big deal by religious groups from all faiths.. but in my opinion, this is more a reflection of our own incompetence and lack of insight.. because of our own society's acceptance and interest in such garbage..

the only cure i can think of.. is each of us elevating our own standards.. rising above the pettiness.. and not getting caught reacting to inflammatory bait by others less focused..

peace

Somehow, it seems a little pervy to assume the mermaid is a prostitute right off the bat.

STOP BEING SO UPTIGHT AMERICA!!!!!!!!!!!!!

I am so glad this was brought to my attention. seriously i wouldn't have cared... wait i don't care. WTF, like was said earlier, why there is no need to worry about these clowns. There is no need to have crap like this in the NEWS. It's not news it's propaganda!!!!!!!!!!!

I'm not a big fan of Starbucks, but these religious groups are out of control. The logo is from the past. Their just paying respect to history.

Have you seen FAMILY GUY lately?? Is that NEXT on the chopping block as well???

Huh??

Anybody out there????

Is this thing on?

Christians need to learn to stop making other people Christian.

Don't buy starguts coffee. They cheat their employees, they don't recycle and they support needless murder.

If you buy coffee at starguts - you don't deserve to be on Current! Where are your morals?

I like how only prostitutes spread their legs

starbucks' real crime is that nastiness they call hot chocolate

I wish these muppets would put their energies behind more important issues like ending world hunger, helping the poor, stopping violence, ... you know REAL Christian stuff

Next time Christian groups will protest public statues with brief nudity. This is such a waste of time!

I don't understand how this is news. A Christian group nobody's ever heard of says one thing and suddenly the Starbucks logo is "under fire."

Let's just file this one under "lunatic fringe."

The irony of this is that yes, Mermaids are an old sailors symbol for prostitutes. Obviously, this is nothing more then about whore coffee. Anyways, this is just another case of being super conservatives going overboard yet again.

First question: Is there really such a group called "The Resistance" or is this some PR firm trying to create publicity? Nope: There is such a group whose sole member appears to be Mark Dice.

It is hard to look at this group's web site to see if Mr. Dice is serious or not. He apparently is a major poster of self made Youtube videos showing him getting kicked out of various places.

My suspicions is that he found a way to stretch out his fifteen minutes of fame, and uses his celebrity status to pick up girls.

This is stupidity on a celestial level, heaven help them.

hey guys, i have an idea lets find something else to bitch about, mickey mouse is getting kinda old.

Under no circumstances should a company willing to use a partially naked woman to sell their products be punished.......if anything they should be rewarded.

mjhavey...

"I cannot stop thinking about how much I want to fuck that paper cup."

Nice one!

The Beautiful mind, we see what we want to see.

id rather have a gallon of starbucks than a gallon of gas

oh and btw, I bought an iced caramel swirl machiato the other day and the image on the cup was NOT the image in question but a similar one of the lady from the waist up, and the so-called "breasts" were covered (if Mermaids have breasts. I wouldn't know since I've never seen one and if I did, I sure wouldn't equate it with anything close to being "human.")

Either I'm blind or not good at viewing "art" but I don't think what the female image is holding in her hands are supposed to be legs. I think maybe these hyper-religious folk have their minds in the gutter (and too much free time on their hands).

Well protesting Starbucks is a good idea in general, even though their context is ridiculous.

This is ridiculous. We are focusing more on what a stupid corporate logo shows rather then real issues that are affecting society in a negative way, like poverty and the war in Iraq. People need to stop focusing on inane things and start paying attention to what REALLY matters.

You know what, lapredo? We've learned something today...

One man's two-tailed mermaid is another man's open-legged prostitute.

Fuck their shit. America is turning into a South Park episode.

Only someone who has “known” a mermaid prostitute in the biblical sense could possibly see the sexual imagery in the artwork of an ancient woodcarving. It’s a good thing true Christians would never be allowed to work with something as seductive as wood…like a carpenter, for example.

These jerk-offs don’t even realize Starbucks couldn’t buy the publicity they’re now giving them for free. At least we know how these sexually repressed religious zealots spend their free time. You’ll have to excuse me while I get back to real world issues.

The problem with people like that, is they have no sense of what art is. This is something they've had since they started, why act up now?

Reguardless of it being blatant or not, this is another case of people trying to see sex in everything. There is a line between artistic and sexual; this specific picture stays on the artistic side. It is neither explict nor realistic, depicting a female mermaid with two tails.

What people see after that is merely personal interpretation, and artwork should not be censored for that.

i need exact GPS co-ordinates to do a fly over in my ultra-light and drop home-made napalm on their gathering place , and , landing nearby ,pick them off one by one with my Zeiss scoped 7mm Browning as they run around melting - and this is among my more compassionate fantasies .

Blasphemy!

How can this even be an issue? But; I quess the PR is working...it's in the news!

too bad this is what keeps people up at night. turn on the news for 5 minutes, or even better, look at what your kids are watching. that should keep you up at night.

lwhi,

This is the OLD, original logo. I can walk down the block to the very first Starbucks and show you.

Regardless, you're right about the free press.

We aren't at war or anything

I think the particular Christians who are offended by this are so sexually repressed that they end up projecting their own sinful desires onto the image and see a sexual element in an otherwise innocent picture.

I just see a two tailed mermaid, nothing more, nothing less...

O my gosh, thank you so much. You sir are a genius. a darn genius. You have said in a sentence what I couldn't say in nothing short of a story. Sexual repression can come out in many an odd way. Christianity is one of many. Maybe one of the worst as well. Masturbation and sex will set us all free. I can't feel anything but disgust for these people. Probably the same amount they feel for there own bodies. Sad really there should be an activist cause to help these people. Maybe thats where they should be focusing there attention. Not some innocent, illustrated. mermaid.

The new logo just scares me. That mermaid-lady was creepy enough before...But now she's more detailed, and she looks almost like a real person.

dear god, the world is a lesser place...i cant even finish pretending that i care about this

I think the logo sucks(do mermaids drink or make coffee?What's the point?), but it is in no way offensive. And it "looks like a naked woman with her legs spread"??? I don't think anyone in the Resistance has ever seen a naked woman.

starbucks ceo : "my wife told me that coffee is one of the first things people stop buying in times of financial hardship - we need to get people thinking about coffee, and in particular 'starbucks' coffee..."

starbucks marketing department: "we know the ceo wants a shiny new campaign... but how can we do that? we're feeling the effects of the credit crunch too... and tv adverts are super expensive"

the marketing department has a brainwave: they could change their logo to a slightly provocative version of their standard logo ... provoke a couple of loony christian groups to make a statement, and the press will do the rest. starbucks will be re-injected into the public's consciousness - much like the adrenaline shot that brought that guy in pulp fiction back to life...

the end.

"Afraid of their own bodies, they are."
-Yoda

The real Starbucks issue is when they open one directly across the street from an "Indie" coffee shop and, eventually, put them out of business. That's capitalism for you. No room for any true competition.

just ridiculous to sum it all up

I think Starbucks should say that its a lesbian mermaid just to make these people fume even more in the same way that they did over the Harry Potter franchise.

Remind me again why this is an issue?

Boycotting Starbucks? Ha, good luck. Don't they know that people love paying $7 for a coffee?

.

here we go with the whole nudity scandal again! this is ridiculous! is it that much of a big deal? Is it really gong to kill you to drink out of a cup with a chick shown a little skin on the cover? At least you have the opportunity to be able to purchase something to eat and drink! The womens body is beautiful! but with todays media every time you see art work with a naked girl or the human body people always relate it to SEX of pornography. People should concentrates on important things in life like solving the health care problems and everything else thats actually IMPORTANT!

These groups make it so easy ridicule them unmercifully. Seriously, little kids are starving around the world and they are freaking out over the drawing on their coffee cups? Wake up morons. There's a whole world out there that could put your misplaced zeal to good use.

After paying 6 dollars for a cup of coffee, I think I deserve a little partial nudity.

Bleh, is right! Asylum should be granted to all persecuted mermaids nevertheless. But where? The Netherlands? No, Canada.

It's nice to know that these Christian groups are showing their solidarity with Arab nations. Rest assured, if these guys are to prevail, we will never have to worry about the threat of extreme religious fascism INVADING this country... because it would already be here.

I don't recall such noise over Godiva Chocolate's logo.
Besides, that's one of the worst mermaid renderings I've ever seen. Bleh.

lol christians always out to entertain us in some way