Community | September 01, 2008 | 22 comments

Gustav pushes Pop-Tarts sales up

source: http://www.nola.com/business/t-p/index.ssf?/base//money-1/1220161458139690.xml&coll=1

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mattbrawn
It seems in the wake of another devastating hurricane, people are obviously keen to stock up on as many provisions as possible, but some stores have opted to stock up on a rather unusual product; pop tarts.

Rouses Markets stores in and around New Orleans have said they always stock up on the toaster treats when there's a hurricane threat, as well as other, more necessary products, like bottled water and ice.

"It's all ready," said Rouses Markets President Donald Rouse. "We just have to push a button."

Not all stores have anticipated the pop-tart spike that Rouse speculates, but others admitted they would be the first things to go, along with other 'comfort foods' like cookies and chips.

Linda Parent, a cashier at the Circle K in Gretna, said the facility probably would sell out of Pop-Tarts before Gustav makes landfall, though water and ice would go first.
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