Would you buy a new face from this man?
source: http://www.guardian.co.uk/lifeandstyle/2008/sep/07/beauty.women1
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It's the latest must-have cosmetic miracle - the New New Face, wrinkle-free and plump as a baby's. But to get it, you must enter a pact with the eerily smooth Dr Frederic Brandt - the King of Collagen.
Dr Frederic Brandt has several claims to fame. He is, for instance, the largest user of injectable collagen and Botox - in the world. 'I just love fillers!' he tells me. And how. When we meet at his New York clinic he wastes no time in revealing that he regularly injects himself.
'The last session I did was six-and-a-half vials!' His face is a smooth, jowl-free mask. Imagine a tub of frozen yogurt, not a single line or wrinkle. He is cosmetic medicine's Peter Pan.
In fact, in the 25 years since he began practicing he has personally tested every procedure and product he uses in his clinics - on himself.
All of which has made the 59-year-old Brandt surreally young-looking, and very rich. He is the Baron of Botox, the King of Collagen. His clients pay up to $7,000 for a full face of injections and come to him from all over the world, some as often as six times a year.
Now he's becoming increasingly well known as the doctor behind the 'New New Face'. He specializes in what's called the Y Lift, where filler is injected into the area just below the cheekbones.
Ten years ago women wanted their cheeks and foreheads to be pulled, stretched and tightened, like vacuum-packed pieces of steak. These days they arrive in his consulting rooms demanding something more youthful and plush.
Think of a plumped-up cushion. Out with pinched, in with peachy. There's a new face around - and it's a baby's.
Jonathan Van Meter, a writer at New York magazine and US Vogue, blames fashion and celebrity glossies filled with images of teenagers for the New New aesthetic. 'Their faces are plump and dewy and flushed with youth. As thin as their bodies are, they still haven't entirely shed the baby fat on their faces. This is what women in their forties and fifties are now after: baby fat.'
The idea that New York women want to make their faces fatter seems counter-intuitive when they're in a desperate battle to get the rest of their bodies, from the neck downwards, down to a Hot-Box-yoga-honed, 800-calories-a-day size zero, but the current theory is that what they need to keep their faces looking young is volume.
Someone like Cher, according to Van Meter, is the essence of the old way of doing things: tight skin, trout pout, skinny nose. On the other hand, Demi Moore epitomises the New New Face - youthful skin, defined cheekbones and chin, heart-shaped face.
Industry insiders report that in MST (Movie Star Time) clients want to look the way they did four films ago - or about eight years in RPT (Regular People Time).
As Van Meter quips: 'The New New Face is really your old face.'
Dr Frederic Brandt has several claims to fame. He is, for instance, the largest user of injectable collagen and Botox - in the world. 'I just love fillers!' he tells me. And how. When we meet at his New York clinic he wastes no time in revealing that he regularly injects himself.
'The last session I did was six-and-a-half vials!' His face is a smooth, jowl-free mask. Imagine a tub of frozen yogurt, not a single line or wrinkle. He is cosmetic medicine's Peter Pan.
In fact, in the 25 years since he began practicing he has personally tested every procedure and product he uses in his clinics - on himself.
All of which has made the 59-year-old Brandt surreally young-looking, and very rich. He is the Baron of Botox, the King of Collagen. His clients pay up to $7,000 for a full face of injections and come to him from all over the world, some as often as six times a year.
Now he's becoming increasingly well known as the doctor behind the 'New New Face'. He specializes in what's called the Y Lift, where filler is injected into the area just below the cheekbones.
Ten years ago women wanted their cheeks and foreheads to be pulled, stretched and tightened, like vacuum-packed pieces of steak. These days they arrive in his consulting rooms demanding something more youthful and plush.
Think of a plumped-up cushion. Out with pinched, in with peachy. There's a new face around - and it's a baby's.
Jonathan Van Meter, a writer at New York magazine and US Vogue, blames fashion and celebrity glossies filled with images of teenagers for the New New aesthetic. 'Their faces are plump and dewy and flushed with youth. As thin as their bodies are, they still haven't entirely shed the baby fat on their faces. This is what women in their forties and fifties are now after: baby fat.'
The idea that New York women want to make their faces fatter seems counter-intuitive when they're in a desperate battle to get the rest of their bodies, from the neck downwards, down to a Hot-Box-yoga-honed, 800-calories-a-day size zero, but the current theory is that what they need to keep their faces looking young is volume.
Someone like Cher, according to Van Meter, is the essence of the old way of doing things: tight skin, trout pout, skinny nose. On the other hand, Demi Moore epitomises the New New Face - youthful skin, defined cheekbones and chin, heart-shaped face.
Industry insiders report that in MST (Movie Star Time) clients want to look the way they did four films ago - or about eight years in RPT (Regular People Time).
As Van Meter quips: 'The New New Face is really your old face.'
