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Simply because they want female humans to provide the milk for Ben & Jerry's ice cream. Are you kidding me?

From the article

"If Ben and Jerry's replaced the cow's milk in its ice cream with breast milk, your customers — and cows — would reap the benefits," wrote Tracy Reiman, executive vice president of the animal rights advocacy group. She said dairy products have been linked to juvenile diabetes, allergies and obesity.

Ashley Byrne, a campaign coordinator for PETA, acknowledged the implausibility of substituting breast milk for cow's milk, but said it's no stranger than humans consuming the milk of another species.

"We're aware this idea is somewhat absurd, and that putting it into practice is a stretch. At the time same, it's pretty absurd for us to be drinking the milk of cows," she said.
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To Ben & Jerry's, the idea is udderly ridiculous.

"We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child," spokesman Sean Greenwood said in an e-mail. He didn't respond to requests for an interview.
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