Boob jobs force shops to stock bigger bras
source: http://www.telegraph.co.uk/news/newstopics/howaboutthat/3116517/Breast-enlargement-surgery-f...
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- JanaPokana
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Increasing numbers of breast enlargement operations are forcing shops to stock larger bras.
Sales figures from Debenhams, the High Street retailer, indicate that British women now have bigger busts than in previous generations. The company disclosed that the average bra sold is now an entire size bigger than it was just five years ago.
Demand for G cups has risen sharply in recent years and larger sizes - those in size D and above - now make up the majority of the company's entire bra sales (63 per cent).
Sharon Webb, a specialist lingerie buyer at Debenhams, said: "It is clear that Britain is now entering the age of the fuller bust. "Some of the increase has undoubtedly been due to poor bust measuring techniques in the past - our results show that many women are often between one and two cup sizes larger than they realize. In addition, women now have their bust size measured more frequently as they grow older, taking into account the changes in body shape which occur because of pregnancy, age and weight gain.
She continued: "There is no doubt that the popularity of surgical breast enhancements is also having a major impact on the average bust size. It is sometimes possible to tell who has had a helping hand from surgery, because the relationship between the women's back measurement and cup size is altered dramatically."
Sales figures from Debenhams, the High Street retailer, indicate that British women now have bigger busts than in previous generations. The company disclosed that the average bra sold is now an entire size bigger than it was just five years ago.
Demand for G cups has risen sharply in recent years and larger sizes - those in size D and above - now make up the majority of the company's entire bra sales (63 per cent).
Sharon Webb, a specialist lingerie buyer at Debenhams, said: "It is clear that Britain is now entering the age of the fuller bust. "Some of the increase has undoubtedly been due to poor bust measuring techniques in the past - our results show that many women are often between one and two cup sizes larger than they realize. In addition, women now have their bust size measured more frequently as they grow older, taking into account the changes in body shape which occur because of pregnancy, age and weight gain.
She continued: "There is no doubt that the popularity of surgical breast enhancements is also having a major impact on the average bust size. It is sometimes possible to tell who has had a helping hand from surgery, because the relationship between the women's back measurement and cup size is altered dramatically."
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bowtiekittydish
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they should have had bigger sizes before
for people with real boobs
LIKE ME - 3 years ago
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bowtiekittydish
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Cashmere
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Sign me up!
- 3 years ago
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Cashmere
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abbym0308
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I've always been annoyed with the fact that I have to buy bigger bras (not by choice or enhancement) and they actually cost more than A-C cups. I've never understood why you would opt for bigger boobs.
- 3 years ago
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abbym0308
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