Obama Reaches Out To Gamers!
source: http://voices.washingtonpost.com/posttech/2008/10/obama_campaign_reaches_game_wo.html
Drive through the virtual streets of Burnout Paradise this week and you might find, among the usual mix of deodorant and fast food billboards, a new one featuring an image of Barack Obama.
The Democratic presidential nominee is looking to connect with young voters through campaign billboards planted in the Xbox 360 version of the racing videogame's virtual city.
Reminding players that "early voting has begun," the ad also promotes Voteforchange.com, a Web site run by Obama For America. Burnout Paradise's publisher, Electronic Arts, says that the Obama campaign paid for the ad.
Larger image here.
For what it's worth, I've written about advertising in the Burnout racing games in the past -- but the political nature of this ad appears to be a first.
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Go to site for links.
The Democratic presidential nominee is looking to connect with young voters through campaign billboards planted in the Xbox 360 version of the racing videogame's virtual city.
Reminding players that "early voting has begun," the ad also promotes Voteforchange.com, a Web site run by Obama For America. Burnout Paradise's publisher, Electronic Arts, says that the Obama campaign paid for the ad.
Larger image here.
For what it's worth, I've written about advertising in the Burnout racing games in the past -- but the political nature of this ad appears to be a first.
--------------------------------------------------------------------------------------------------------------------
Go to site for links.
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