Publishers Missing Out On Untapped Monetary Value Of Online Content Proliferation - 11/13/2008
source: http://www.mediapost.com/publications/?fa=Articles.san&s=94657&Nid=49326&p=925298
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If a publisher's content is being read online, chances are it's not happening on their own site. That remarkable finding is part of new research being released today by tech firm Attributor.
On average, Attributor found, content publishers gain nearly 60% of their content views off their destination sites. What's more, in categories like automotive and travel, that percentage is even more severe, with auto content getting almost 6 times more views off-site than on the original destination site.
With the help of Web analytics firm Compete, Attributor tracked the content of over 100 publications across roughly 30 billion Web pages for its new study.
On average, Attributor found, content publishers gain nearly 60% of their content views off their destination sites. What's more, in categories like automotive and travel, that percentage is even more severe, with auto content getting almost 6 times more views off-site than on the original destination site.
With the help of Web analytics firm Compete, Attributor tracked the content of over 100 publications across roughly 30 billion Web pages for its new study.
