Community | February 02, 2009 | 82 comments

Facebook is going to sell your information

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Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.

In an attempt to finally monetise the social networking site, once valued at $15bn (£10.4bn), it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.
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82 comments // Facebook is going to sell your information

  • boboman
  • stopnoise
    • 0
      stopnoise  
    • Facebook is going to sell your information?

      Wake up! They are selling your info already! That is the way they all started. They started as an ad clean and no so pretentious social network to milk you in and then boom! I personally find many of their ads and games distasteful. The true economic fact it is that everyone must figure out a way to make money to pay the expenses. That is the final reality of the System.

    • 3 years ago
  • Prettynpink6
  • pissedoffinarkansas
    • 0
      pissedoffinarkansas  
    • ARE YOU SERIOUS??! Something posted a month ago with 80 views is still #50 something? Seems to me Current has been hijacked by TPTB and now is in steep decline. I mean, there have got to be more important things going on in the world. Right?! RIGHT??!!

    • 3 years ago
  • Tayllerand
    • 0
      Tayllerand  
    • Thats why I watched a lot of porn on the net so the goverment will get hook up on it......hahahahahahahahahahahaha keep on watching what I see on the net and I will drive you crazy.

    • 3 years ago
  • dariusvons
  • IMMININT
    • 0
      IMMININT  
    • Here's the answer. Stop being a statistic. Separate your identity from others so that you no longer fit into a particular role....

      Find your own identity and throw the entire scheme off...

    • 3 years ago
  • asoltero
  • osiris326
  • asherp
    • 0
      asherp  
    • HAHAHAH!

      Whatever! All my profile information is fake anyways!

      I saw that coming when I READ THE PRIVACY AGREEMENT.

    • 3 years ago
  • ALLNATURALVEGANS
    • 0
      ALLNATURALVEGANS  
    • fine by me, maybe they will figure out that they need to take Vegans into more consideration and make cloth purses without leather, and take CASEIN out of their mostly vegetarian products. I don't buy anything that has animal products in it. EVER.

    • 3 years ago
  • jfill
  • TheEmpireGuy
  • ALLNATURALVEGANS
    • 0
      ALLNATURALVEGANS  
    • fine by me, maybe they will figure out that they need to take Vegans into more consideration and make cloth purses without leather, and take CASEIN out of their mostly vegetarian products. I don't buy anything that has animal products in it. EVER.

    • 3 years ago
  • jfill
  • jfill
    • 0
      jfill  
    • old news, doesnt microsoft own part of facebook?

      ever stop to notice the ads on the right when you are on facebook are targeted towards your browsing habits and the text you input?

      like i said. old news. if you don't want your information on the internet don't put it on the internet. plain and simple.

    • 3 years ago
  • gnossos
    • 0
      gnossos  
    • Hmm... I've heard around Digg that the source of this article, (telegraph.uk), isn't known for their credibility. Then again, I certainly wouldn't be surprised. I'm sure there's lots of ways MySpace and Facebook use our information that we don't know about.

      This makes me want to actually read their Privacy Policies.

    • 3 years ago
  • joonmedia
  • nobodysfool
  • cadsuch
    • 0
      cadsuch  
    • Going to sell information?

      No shit, sherlock!

      What did you think was going to happen to a kick ass data base like that?

    • 3 years ago
  • derk
    • 0
      derk  
    • duh! who didn't expect this? what do people expect? don't sign up for an account if you can't handle the truth!

    • 3 years ago
  • changeforbalance
  • migsono
    • 0
      migsono  
    • HEY!!! lets be fair.. They are not going to sell your personal data. They are going targeting so that your demographic might see an ad, but that does not mean they are selling your name, age, and info, that is illegal. They are going to offer what is called CPA marketing offers in the form of Surveys. If you are dumb enough to participate and give up you info, they you are the dumb ass. so don't do it.. its that simple. Chill out, I am on your side.

      M

    • 3 years ago
  • scorpiangrl
    • 0
      scorpiangrl  
    • Umm has anyone here read the book "The Numerati?" If not, then you should. This could benefit us or it could be another little part of our privacy slipping away. Take your pick.

    • 3 years ago
  • dariusvons
  • theblackwhitewarrior
  • bamboozled
    • 0
      bamboozled  
    • Um, and how would that make it different from TV?

      Or any of the thousands of sites we already share our information with?

      Seriously, unless they plan on selling the info to identity thieves, if we get a good product, what does it matter?

    • 3 years ago
  • ajiacoysancocho
    • 0
      ajiacoysancocho  
    • Sell my information? What is anyone gonna pay for

      "I like dancing"

      Geez, I'm not sure who the real fool is here. Facebook, who is gonna get a truck load of hate mail after users find out, the people who are buying information, who are pretty much taking wads of money and burning them, because really, no one clicks or does anything about ads, or the user, for not seeing this coming like a train blowing its horn two feet away from you.

      I'm sure Facebook needs more money.

    • 3 years ago
  • MaRibElfalcon76
  • ilikebutter
  • Ayahuasca2012
    • 0
      Ayahuasca2012  
    • Yet another reason why I refuse to use things like Facebook...

      I still have a Myspace to keep in touch with some friends but thats a choice I made with great reluctance...

    • 3 years ago
  • shade1012
  • Ediblehearts
  • dev101
    • 0
      dev101  
    • No They Are Not.

      Facebook isn't selling your data to companies to have and dissect. It's selling the opportunity for companies to do targeted polls (that you most likely won't even have to answer if you don't want to) to allow for more specific market feedback and research.

    • 3 years ago
  • Aniphx
  • Saladin
    • 0
      Saladin  
    • This is what "social networking" has been about all along.

      If you don't want that information used, DON'T SHARE IT WITH THE PUBLIC.

      That's a fairly basic thing to understand. Putting something on facebook and then whining about is misuse is like complaining about the same thing when you put it on a billboard.

    • 3 years ago
  • JsOneAstralProjects
  • MornRail
  • Egnatius212
    • 0
      Egnatius212  
    • I thought that they were already doing that. I think if anyone gets repercussions for posting inappropriate material on their page, it is their own fault. If you put something in the internet, it is public information whether you like it or not.

    • 3 years ago
  • damnneargenius
    • 0
      damnneargenius  
    • Whores. lol

      I ignore ads anyway, because it is obvious they are trying to sell you something. If you needed it, wouldn't you actively seek it in the first place?

    • 3 years ago
  • ajiacoysancocho
    • 0
      ajiacoysancocho  
    • damnneargenius:

      Say, I never thought of that. Of course, the point is that they sell you a bunch of revolutionary trash that is going to make your life easier. Who even pays attention to ads? Poor chump who actually thinks he can click on any ad and not get ripped off.

    • 3 years ago
  • Found_Avenue
  • InformedTexan
    • 0
      InformedTexan  
    • One of the creepier aspects of the site would be its recently developed program called Lexicon. It's basically a way to read trends among its users and what sort of thing they are talking about based upon what's written on wall postings. That means that conversations between friends or about whatever one chooses to either post or write on your own or others' walls will be analyzed and used to provide information for companies seeking a window in the minds of their biggest consumer base - teenagers and college kids. This sort of program has seriously ludicrous potential for facebook.

    • 3 years ago
  • the_night_diver
    • 0
      the_night_diver  
    • it was only a matter of time.

      you already see ads that target you specifically based on what you put as your interests.

      we've uploaded our entire lives on the web.

      you give people a blank, they will fill it in.

    • 3 years ago
  • notmyaimname
    • 0
      notmyaimname  
    • i have two things to say about this
      1- it's horrifying
      2- it's about time

      as a marketing major, it is so so so frustrating to me watching traditional advertising fail repeatedly while no one initiates a better system...

      yes it's scary that marketers will know more about you-- but aren't you the least bit happy to know that you, a 23 year old college girl, doesnt have to see another ad for viagra?

      marketing is becoming more of a facilitator connecting consumers with products, instead of advertising which just shuvs messages down your throat whether or not you care about them.

      i say.. awesome.

    • 3 years ago
  • tommytripper
  • CalgarC
  • gem7007
    • 0
      gem7007  
    • It's wrong for them to sell your info, but it really isn't a big deal, as long as you don't have your phone number on your facebook. I can deal with deleting internet messages, but getting up to answer the phone is quite annoying...

    • 3 years ago
  • Croakus88
    • 0
      Croakus88  
    • Sarcasticly and hypothetically speaking of course. But i do think your information shouldn't be shown outside your networks circle "Friends" Unless those who want to see the information have a warrent.

    • 3 years ago
  • Croakus88
    • 0
      Croakus88  
    • Doesn't the Fourth Amendment protect our privacy? Internet included? I dont want to go all "Jerry Fletcher" But if its ok to sell our information to big corporations, i would guess, that because the rules dont apply to one man or company... Whats stopping the Government from securing our information for their benifits. Will they be branding us next! Gay...SsSsS. Pot smoker...SsSsS Obese, Medical condition, Morman, Jewish, Internet hermit SSSsSsSsss

    • 3 years ago
  • torybart
    • 0
      torybart  
    • Croakus88:

      There's nothing stopping them except public opinion. Fortunately our government is still held accountable to some degree by public opinion. If they lose public support then they lose their jobs, people who address real issues will be elected, and the system will stop working so tirelessly for the elites. So the elites in power don't want to risk that.

      Now in this day and age of computer technology, they can collect information and "brand" us without our knowledge, but then we can't do anything about that because we don't wouldn't know about it.

    • 3 years ago
  • bamboodizzard
  • trickydick514
    • 0
      trickydick514  
    • Croakus88:

      4th amendment is protects you from searches and seizures by the police (without a warrent). There is no explicit right to privacy in the constitution. The only protection privacy enjoys in the constitution comes from the unfettered practice of other rights. It is from the protections of other rights (right to freely asemble, freedom of speach, religon, etc) that necessitates a de facto right to privacy in order to fully enjoy explicit rights.

    • 3 years ago
  • chambyNatl
    • 0
      chambyNatl  
    • I'm in the digital advertising biz and so I'm close to this subject.
      If you're on a site that accepts advertising and you logged in to view content, it's pretty likely that the site is using your data to help advertisers find out about you... to SOME extent. The marketers don't know they're talking to you Jane who lives at xx address, but they do know that you fall into select categories if your ENTERED certain info about you... i.e. - you fall in their demographic, i.e. - M18-34. There are other ways that marketers find out about what you like online, but in large part it's the demo thing for now. It is likely they're not marketing to YOU specifically as much as they are marketing to people with similar interests.
      However, don't take it for granted... continue to look at sites/marketers and ask if they're using your information wisely.

    • 3 years ago
  • consultelaine
    • 0
      consultelaine  
    • While I agree that our personal information should not be up for sale for someone's profit ...if you have a web presence anywhere on the internet (whether you know it or not) your personal information in in jeopardy.

      Just take a look at your SPAM inbox.

      Sad, but a harsh reality.

    • 3 years ago
  • mindcontrol
    • 0
      mindcontrol  
    • Yeah I really don't see the problem with it, if you want to use their software that is FREE by the way then you'll have to put up with a few ads tossed at you. For goodness sake out of all the social networks and websites Facebook does the best job by far with their ads. The ads are off to the side and small plus they actually are usually for something that I'm interested in.

      So basically if you don't like it then don't use the software... period!

      ~ Mind Control

    • 3 years ago
  • kyber
  • SHAWN_RITTIMAN
    • 0
      SHAWN_RITTIMAN  
    • Faceless book. Its a new social network that's more anonymous. Tell us a little about yourself...very little. Mostly for participants in the witness relocation program that have felt kinda left out of the cyber social scene.

    • 3 years ago
  • eden49
  • norml37
  • hammernails
  • HiImGuss
  • SageRockandRoll
    • 0
      SageRockandRoll  
    • Two statements I have problems with:

      "The company, which has struggled to make money from advertising,"

      -This is completely false. It's exactly how they make they're money. And is anyone on facebook? The amount of ads are a bit crazy.

      "Experts at Deloitte said Facebook is suffering from the double-whammy of collapsing advertising revenue and the soaring cost of electronic data storage. "

      -I don't care how awful the economy is. Any advertiser, no matter how strapped for cash they are would kill to be on a site that has 150 million members. It's a wet dream. If they can't make they're ads catchy enough for people to click on, or to over rule the thought of "i know better" then that's they're own problem.

      -And come on, the soaring cost of electronic data storage? If anything that's getting cheaper. And it's not soaring. And Facebook has more then enough money to take care of itself.

      -I'm curious to know who they're experts are.

      So all in all I would say that this paper is a lot of BS. I don't doubt that Facebook is trying to come up with new ways to make money. But it won't be by selling our information.

    • 3 years ago
  • torybart
    • 0
      torybart  
    • SageRockandRoll:

      You really think that, as you said yourself, a website with information on 150 million people isn't going to take advantage of the amazing marketing possibilities (for profit of course). Especially during a difficult financial time, whether or not they have enough money to support the site. It's not about surviving when you're a company, it's about having to grow ALWAYS. Business doesn't leave room for downtime, you start to slip, you lose investments.

    • 3 years ago
  • booksellergirl
    • 0
      booksellergirl  
    • Some of the comments here mark of people with heads full of cotton. Your personal information should never be sold without your express permission. It's an incredible violation of your privacy.

    • 3 years ago
  • js9999
  • torybart
    • 0
      torybart  
    • booksellergirl:

      Now I don't want to speak for Facebook (and their lawyers I assume), but I'm sure when you sign up for an account their is a clause that deliberately says any information on the website becomes property of the website's owner and therefore open to any type of use they want. So maybe people just need to read the agreement and see that they did agree to have their information dispersed to any and all who people or groups Facebook feels fit.

    • 3 years ago
  • Finn_M
    • 0
      Finn_M  
    • booksellergirl:

      You agree to such use by agreeing to the Terms of Service when you sign up for the site.

      They can do whatever they want with their site. If you don't like how they're using it, you can always quit. Although in this case, I believe there were some things in the ToS that allowed them to keep your information on file even after you pulled your membership...

    • 3 years ago
  • numinant
  • flyingkick
  • Stevox
  • petarro
    • 0
      petarro  
    • Who cares? It might even be good!

      Hi Sr. we noticed you traveled to Egypt and Morocco. We offer a similar destination for you in our Last Minute tickets?

      fuck Yeah!

    • 3 years ago
  • bluestranger
    • 0
      bluestranger  
    • Be very careful about posting anything on social networking sites. A good rule of thumb would be to ask yourself if you would want your family or employer to see it.

    • 3 years ago
  • chelseaf89
  • bluestranger
  • HiImGuss
  • jenathemuse
  • stephenthomson
  • aquamammal
  • SHAWN_RITTIMAN
  • eden49
  • St_Alia_10191
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