Community | February 24, 2009 | 8 comments

Tropicana Hits Command-Z

source: http://www.underconsideration.com/brandnew/archives/in_brief_tropicana_hits_comman.php

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lvp
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http://www.underconsideration.com/brandnew/archives/in_brief_tropican...

It took 24 years, but PepsiCo now has its own version of New Coke.

The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.
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    Community,   Art and Style,   WTF,   Graphic Design
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    News,  WTF,  Art and Style,  Change,  13 more
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8 comments // Tropicana Hits Command-Z

  • malibu074
  • puma74
  • Found_Avenue
  • bcass22
    • 0
      bcass22  

    • good news... the new design made Tropicana look like the generic brand. Now we just need PepsiCo to drop that stupid new Pepsi logo...

    • 4 years ago
  • Found_Avenue
    • 0
      Found_Avenue  

    • I drink Tropicana OJ every single morning. The kind with "lots of pulp" and "calcium" and "vitamin D." That's what I drink, and nothings gonna change it.

      This may sound like overreacting, but I have been FURIOUS with Tropicana ever since they introduced this new carton design! I am SO GLAD they are changing it back. They almost lost a customer.

      Let me explain. Nobody wants to spend longer than necessary in a supermarket. So if you're quickly trying to find your specific brand & style of OJ in the refrigerated shelves, you want to find it QUICKLY. You don't want to be scanning a myriad of identical cartons, with nothing but a smattering of teeny-tiny little print differentiating the "original without pulp" from the "grovestand with pulp and calcium."

      This change confused me so much, that the first time I went food shopping after the new cartons came out, I literally walked right past them and thought that my supermarket had stopped selling Tropicana. The new cartons looked like a generic supermarket-brand design. I looked for it for a minute or so, and though the word "Tropicana" was staring me right in the face, I was so used to the old carton that I didn't even see it! And I'm a 30 year old, literate woman! Imagine how many illiterate or elderly people simply changed brands because they thought Tropicana went out of business. I bought "Florida's Natural" brand that day, and went home disgruntled.

      Anyway, congrats to Tropicana for coming to their senses and correcting their own stupidity. Sometimes marketing genius is as simple as NOT CHANGING YOUR PACKAGING AND CONFUSING YOUR LOYAL CUSTOMERS!!!

      Ok, I'm done. Thanks for indulging my little rant.
      OJ anyone?

    • 4 years ago
  • ilikeike
    • 0
      ilikeike  
    • Found_Avenue:

      With all thats on this site to commment about, you spend considerable time commenting about product packaging for tropicana? Save your bullshit marketing for paid venues, this isnt free ad space for your co. So typical. geez

    • 4 years ago
  • bcass22
    • 0
      bcass22  
    • Found_Avenue:

      @ilikeike ....What the hell are you going on about... This Found_Avenue guy was saying he didn't like the packaging... In no way does it seem like he is marketing Tropicana...

      And as a graphic designer I could write a comment 4 times that length about packaging...

      Found_Avenue is an active member... Your negative comment is "so typical" of a new inactive member who doesn't even have an avatar/icon.

    • 4 years ago
  • lvp
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