Its a Colin fish A.K.A Pollack!
source: http://www.independent.co.uk/life-style/food-and-drink/news/store-renames-fish-to-spare-emba...
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- hereandnow
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Sainsbury's renames the Pollack fish Colin due to the cheap association consumers have with the cod substitute. Salisbury's have employed designer Wayne Hemingway to revamp the species!
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emmahill
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Sorry but a fish called "Colin" doesn't exactly reek of expense and luxury. At least re-name it Algernon or Tarquin?
- 2 years ago
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emmahill
