OH my gawd. I don't even know where to begin with this one! It appears that L'Oreal feels like it needs to exploit the fear of falling among older women to sell some lipstick. This is such a pointless study... a PR stunt that makes a mockery of our intelligence. Seriously? Putting on MAKE UP keeps us from falling and hurting ourselves? Give me a f*cking break. This kind of "reporting" should be banned. It's embarrassing and takes us for a bunch of fools.