Coke to use distribution network to send out humanitarian products
source: http://www.colalife.org/2009/04/22/coca-cola-say-yes-probably-to-trials-this-year/
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- Psythor
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The only down side is that it makes it more difficult for us to slag off Coke for ethically dubious things like allegedly conspiring to murder trade unionists and causing water problems in Indian villages, now that they're doing an undoubtedly good thing too.
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PostFactMedia
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As long as Coke keeps murdering union organisers (if directly or by proxy), this is nothing more than a PR campaign.
- 3 years ago
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PostFactMedia
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Mr_Costello
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It's about time Coke started harnessing its guncore distribution network to deliver humanitarian material. Let's keep educating the beast. These changes are never too late and forever welcome.
- 3 years ago
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Mr_Costello
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hereandnow
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How much will they charge? For all we know they may profit out of this financially as well boost their image. Is that right? Lets hope its full blooded philanthropy.
- 3 years ago
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hereandnow
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AnnieMole
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This is a brilliant step & Simon Berry's who runs the campaign has been working really hard on them. Good to see this work pay off.
- 3 years ago
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AnnieMole
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richjm
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That's a fantastic idea. Good on Colalife for campaigning for this and finally getting Coke to agree.
- 3 years ago
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richjm