Plastic surgery becomes more widespread among men than women.

Females are not the only vain creatures these days – more and more men are resorting to plastic surgery in a proposal to improve their looks, albeit through artificial and painful means. But while some men are choosing to go under the knife for purely personal or aesthetic reasons, others are taking the leap because they believe it will improve their career professionally – and make them a more powerful – or at least more attractive - force to be reckoned with.

The unfortunate fact is, men desire the similar things that women want: to look younger, fitter and thinner, with regular, even features and a healthy glow. They are starting to recognize that in today’s aggressive market, looking tired and haggard with droopy eyelids, dark circles and a weak chin just will not cut it. And if they have huge boobs and a fat belly to boot – well, forget about becoming a vice president in the firm, let alone the CEO.

It is estimated that the grooming market for men is worth more than $3.5 billion these days, with more and more members of the male species going under the knife for cosmetic reasons. In one study of people of the masculine persuasion carried out by – not surprisingly – a plastic surgeon, it was found that:

* Four percent believed that their level of bodily attractiveness would affect their success on the job, and make them seem more powerful

* 42 percent believed that their career would be made stronger if they could only improve one little thing about their face

* 32 percent thought that looking younger would affect their business performance more positively

Plastic Fantastic

Here is a list of the most common plastic procedures for men, in no specific order:

* Gynecomastia, or Male Breast Reduction. it is estimated that about 15 percent of all men are dissatisfied with the size of their breasts, and now some are finally doing something about it. Men develop man boobs, or moobs, for a range of reasons, including hormonal changes, steroid abuse and being drastically overweight. Surgery to get rid of them sometimes involves a full operation, while on some occasions means utilizing the latest in liposuction combined with laser surgery.

* Eyelid Surgery. Also known as blepharoplasty for men, this procedure can be purely cosmetic, functional or both. It seeks to correct both sagging upper eyelids, as well as puffy bags underneath the eyes. Usually performed under just local anesthesia, it trims away excess fat, muscle and skin, with the remaining bits reattached in a manner that makes the eye area appear younger and more refreshed. The result: tighter, more taut eyelids and smoother under-eye areas.
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