Community | June 19, 2009 | 7 comments

Che Guevara's Granddaughter Poses in Carrots for PETA

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Lydia Guevara - granddaughter of Cuban guerilla leader Che - hopes to be at the forefront of another revolution, this time for vegetarianism. The 24-year-old, who has been linked to Russell Brand in the past (!), has posed semi-nude in a PETA campaign.

An image shows her wearing a red beret, camouflage pants and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched in homage to her grandfather.

The print campaign is expected to debut in October in magazines and posters. It will be launched first in Argentina, where Che Guevara was born, and then internationally.

PETA approached Miss Guevara after finding out she was a vegetarian. 'It very much evokes the tag line of the ad, which is 'Join the vegetarian revolution,' they said. 'It's an homage of sorts to her late grandfather.'

The ad is PETA's first campaign promoting vegetarianism in South America.
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