Exxon: Reputation is Everything
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There is an age-old adage that states reputation is everything, and with regard to business, it couldn’t be closer to the truth. Some experts even believe that reputation is a company’s bottom line. Martha Stewart knows it. ValueJet, at least by name, no longer exists because of it. But the Corporate Gods seem to make at least one major exception: for the notorious irresponsible bend-for-nobody Exxon.
Oil is inherently dirty business, of which Exxon is unquestionably the very unpopular King.
It is hard to forget the images of sea birds and otters fatally drenched in oil after the 1989 Exxon Valdez tragedy - a spill that is considered the most devastating human-caused environmental disaster ever to occur at sea. And while researchers once estimated that decimated bird populations would take 20 to 70 years to recover, it’s not likely that Exxon’s reputation ever will. In a recent survey of 26,000 consumers, Exxon’s reputation was ranked third to last, and participants mentioned the Valdez spill as their reason for ranking the King of Energy so poorly.
Although Valdez is a significant factor in Exxon’s unpopularity, it’s far from the only blemish on its corporate responsibility grade report. Betterworldhandbook.com ranks Exxon at the bottom of its “Social Responsibility Rankings for Gas Stations” (awarding the company the only grade F), citing numerous black marks on its record, including Money Magazine’s 10 worst list (x4) and Money Magazine’s Top 100 Corporate Criminals. Moreover, Exxon is drawing increased criticism for its stance on global warming, unwillingness to pursue alternative energies, and its support of drilling in the Arctic National Wildlife Refuge.
Could things be worse? If reputation really is a company’s bottom line, one would think that Exxon must be in pretty bad shape. And one couldn’t be more wrong. (Even Greenpeace knows Exxon is a machine).
READ THE REST OF THE ARTICLE HERE: http://www.alisterpaine.com/exxon.html
Oil is inherently dirty business, of which Exxon is unquestionably the very unpopular King.
It is hard to forget the images of sea birds and otters fatally drenched in oil after the 1989 Exxon Valdez tragedy - a spill that is considered the most devastating human-caused environmental disaster ever to occur at sea. And while researchers once estimated that decimated bird populations would take 20 to 70 years to recover, it’s not likely that Exxon’s reputation ever will. In a recent survey of 26,000 consumers, Exxon’s reputation was ranked third to last, and participants mentioned the Valdez spill as their reason for ranking the King of Energy so poorly.
Although Valdez is a significant factor in Exxon’s unpopularity, it’s far from the only blemish on its corporate responsibility grade report. Betterworldhandbook.com ranks Exxon at the bottom of its “Social Responsibility Rankings for Gas Stations” (awarding the company the only grade F), citing numerous black marks on its record, including Money Magazine’s 10 worst list (x4) and Money Magazine’s Top 100 Corporate Criminals. Moreover, Exxon is drawing increased criticism for its stance on global warming, unwillingness to pursue alternative energies, and its support of drilling in the Arctic National Wildlife Refuge.
Could things be worse? If reputation really is a company’s bottom line, one would think that Exxon must be in pretty bad shape. And one couldn’t be more wrong. (Even Greenpeace knows Exxon is a machine).
READ THE REST OF THE ARTICLE HERE: http://www.alisterpaine.com/exxon.html
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