Guinness' success highlights opportunity in Nigeria, Africa
source: http://www.cnn.com/2009/WORLD/africa/08/11/nigeria.success.guinness/index.html
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- riffhard98
- added this
"In the whole of Nigeria, Guinness is No. 1!"
Brewed in Nigeria since 1962, the country's thicker-tasting "Foreign Extra" is not just supporting Shodeinde and his family, but helped Guinness Nigeria defy the global recession with 6 percent annual growth this year, according to the company.
Nigeria now drinks more Guinness than Ireland -- making it the second-biggest consumer in the world, after Britain, according to Guinness Nigeria.
Brewed in Nigeria since 1962, the country's thicker-tasting "Foreign Extra" is not just supporting Shodeinde and his family, but helped Guinness Nigeria defy the global recession with 6 percent annual growth this year, according to the company.
Nigeria now drinks more Guinness than Ireland -- making it the second-biggest consumer in the world, after Britain, according to Guinness Nigeria.
