"Local-Washing": Giant Corporations Start "Local" Ad Campaigns
-
-
- PajamaDan
- added this
http://www.metrotimes.com/news/story.asp?id=14271
There's a new variation on "Green-Washing" --- "Local-Washing"!!!MetroTimes, a "local" Michigan alternative newsletter, recently published a story about how "green-washing" has an offspring - "local-washing". Companies, particularly food, are poaching the new consumer need for local products & services. False claims are being made, of multi-million dollar global businesses being billed as local companies. They list examples of gigantic worldwide corporations starting waves of ad campaigns that imply that they are local. Wal-Mart, Winn-Dixie, Hellman's mayo, Frito-Lay, Foster Farms, Barnes & Noble, among others,... have all made advertisements that state that they are local. So,... these companies that have worldwide components, ingredients, offices, employees or factories can be considered local?!!?
As always,... during environmental activism and awareness,... companies seek the almighty dollar and continue to deceive the masses. And when they didn't fit the category,... they changed the definition of "local". So,... if you wanna buy local,... make sure a product's path to your hands is truly local.
(What I find hypocritically funny is that MetroTimes, "Detroit's Weekly Alternative", claims and claims to be a local newsletter. While in fact, they are part of the huge, multi-state, newspaper conglomeration of Times-Shamrock.)
-
- groups:
- Community
-
-
masterzip
-
ha!
I saw a "local washing" ad like this on TV recently. it was for Lays potato chips, and it used a local potato farmer to say he is proud to be local and that Lays uses his produce.
what a crock! - 3 years ago
-
masterzip
