Town Hall Protests: Astroturf 2.0?

This summer, town hall meetings to discuss health care reform have turned into battlegrounds—with fist fights, belligerent protestors, and at least one lawmaker reporting a death threat. Some Democrats have blamed the chaos on astroturf operations: fake grassroots groups funded by special interests. But are the forces whipping up the anti-health care frenzy really astroturf—or a new form of corporate-funded campaigning?

Most astroturf operations are semi-covert activities, precisely targeted at vulnerable or undecided lawmakers. Tried-and-true practices include phone banks in which paid callers posing as concerned voters read from prepared scripts, or phony citizens groups with few members, if any, but plenty of industry money to bankroll television ads and mailers. Particularly unscrupulous operators might mobilize a narrow constituency—like conservative Christians—on behalf of their corporate clients. The idea is to create the impression of grassroots activism, but rarely to seriously attempt to influence broader public opinion. Michael Scanlon, a colleague of disgraced uberlobbyist Jack Abramoff, once captured the logic succinctly: "Simply put we want to bring out the wackos to vote against something and make sure the rest of the public lets the whole thing slip past them."

By that standard, some of the groups orchestrating town hall protests against Obama's health care reform have adopted a new, hybrid model—one that blurs the lines between astroturf and grassroots activism. As far as it's possible to tell, their financial base remains heavily dependent on corporate interests, and some of their tactics are familiar, too. But instead of furtively targeting selected lawmakers, they’re also mounting highly visible outreach efforts via public forums and Facebook, Twitter, and other social networking tools. In the process, they're picking up at least some genuine support. It remains to be seen whether they can attract large numbers to their cause, but already they've helped to hijack the health care debate at a critical juncture.

Here's MoJo's guide to the major groups and their backers at the link . . .