Community | September 02, 2009 | 0 comments

British PSA on texting while driving uses fear effectively

source: http://www.christiangrantham.com/2009/09/02/using-fear-as-a-teaching-tool/

CGrantham
This four-minute British PSA is shocking but very effective in communicating what happens when drivers make poor choices. Once you see this graphic clip, you’ll see why it’s gone viral on YouTube. The PSA is part of a larger 30 minute drama produced and directed by award winning BBC producer Peter Watkins-Hughes. The PSA was shot with the Gwent Police Department located approximately 150 miles west of London.
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