ESPN Dips its toe into the world of consumer generated content.
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- krag2112
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To help promote its new show SportsNation, ESPN is encouraging fans to prove they can talk sports by inviting them to take an online Screen Test. To highlight a new level of fan interaction (the show features, polls, youtube vids, call in and skyped in fans, comment boards and lots and lots of tweets) ESPN is following in current's footsteps (albeit very slowly and cautiously) by allowing fans to create their own mini show segments. I wonder if they will actually use these "auditions" to find people who will end up on the show live (weekdays on ESPN2 @ 4:00).
You take the test using your web cam. You choose a general sports category (like the NFL), a producer will throw a specific topic at you and you’ll have 30 seconds to prove that you can talk sports. She’ll also throw a curveball at you to see how well you think on your feet. After you’ve tried it (you can retake if you flub as many times a you like) and submit your video you’ll receive a video where it will look like you Skyped into the show with the hosts. You end up with a video of yourself on a ESPN show that you can link to, or embed or send around or do with what you will.
You take the test using your web cam. You choose a general sports category (like the NFL), a producer will throw a specific topic at you and you’ll have 30 seconds to prove that you can talk sports. She’ll also throw a curveball at you to see how well you think on your feet. After you’ve tried it (you can retake if you flub as many times a you like) and submit your video you’ll receive a video where it will look like you Skyped into the show with the hosts. You end up with a video of yourself on a ESPN show that you can link to, or embed or send around or do with what you will.
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- groups:
- Community, Entertainment, Celebrity
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- tags:
- Entertainment, Sports, Media, Espn, 2 more
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Marilynn_Murray
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Sounds like fun. Maybe they will expand to other areas.
- 2 years ago
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Marilynn_Murray
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krag2112
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The test is kind of fun, even if you're not into sports. I like that they they try to trip you up while you're coming up with your take on the fly.
Interesting to see if more shows will start picking up on new media as a way to bring new life to old media.
- 2 years ago
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krag2112
