Community | October 06, 2009 | 2 comments

Global brands refuse to endorse 'slaughter of the Amazon'

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lookatmypix
Great work Greenpeace!


As posted previously cattle ranching is a major driver of deforestation in the Amazon.
http://current.com/items/90902380_concerns-over-deforestation-may-drive-new-appr...



A few excerpts:
"The move follows a three-year Greenpeace investigation, reported extensively in the Guardian in June, which exposed the link between forest destruction and the expansion of cattle ranching in the Amazon. The investigation prompted calls for action from key international companies, including food group Princes and footwear manufacturers Clarkes, Adidas, Nike, and Timberland, which threatened to cancel contracts unless their beef and leather products were guaranteed free from raw materials linked to Amazon destruction.

John Sauven, head of Greenpeace, said: 'Today's announcement is a significant victory in the fight to protect the Amazon. Cattle ranching is the single biggest cause of deforestation globally, and the fact that these multibillion dollar companies have committed to cleaning up their supply chains will lead to real change in the Amazon.' "



Nearly 80 percent of cleared rainforest land is to serve as forage for livestock.
Appalling!



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2 comments // Global brands refuse to endorse 'slaughter of the Amazon'

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