Fighting IEDs with advertising: Mad Men in Afghanistan?
source: http://www.wired.com/dangerroom/2009/10/mad-men-vs-ieds-army-wants-anti-bomb-ad-campaign-in-...
-
-
- afitzgerald
- added this
With IED deaths rising in Afghanistan, what new, futuristic counter-insurgency strategies will the military unleash? How about anti-IED ads? From Wired's Danger Room blog:
"The U.S. Army is looking to battle the improvised explosive device (IED) threat with new armored vehicles, increased surveillance in the sky, and… advertising. Mad Men versus militias, if you will. Late last month, the Information Operations division of the Army’s Combined Joint Task Force 82 sent out a call for proposals for a “comprehensive strategic marketing and information campaign” for eastern Afghanistan. “The over arching objective of this media and advertising campaign is to influence the Afghanistan people at all levels (strategic, operational and tactical) [that] will directly translate in the reduction of the number of IED devices used against the Afghanistan people and Coalitional [sic] forces.”
The upcoming season of Vanguard features an episode by Kaj Larsen called "Remote Control War" with some of the new technologies making their way to battlefield.
"The U.S. Army is looking to battle the improvised explosive device (IED) threat with new armored vehicles, increased surveillance in the sky, and… advertising. Mad Men versus militias, if you will. Late last month, the Information Operations division of the Army’s Combined Joint Task Force 82 sent out a call for proposals for a “comprehensive strategic marketing and information campaign” for eastern Afghanistan. “The over arching objective of this media and advertising campaign is to influence the Afghanistan people at all levels (strategic, operational and tactical) [that] will directly translate in the reduction of the number of IED devices used against the Afghanistan people and Coalitional [sic] forces.”
The upcoming season of Vanguard features an episode by Kaj Larsen called "Remote Control War" with some of the new technologies making their way to battlefield.
-
- groups:
- Community, Current Tonight, Future of War, Afghanistan War
-
- tags:
- News, Afghanistan, Advertising, Afghanistan War, 3 more
-
-
vladbox
-
"sent out a call for proposals for a “comprehensive strategic marketing and information campaign” for eastern Afghanistan."
Again, ARROGANT WHITE MEN WHO THINK THEY KNOW EVERYTHING ABOUT THE POPULATION OF THIS PLANET and sit around a table and decide, base on their infinite sapience, that they can convince these people to stop bombing them with ads.
- 2 years ago
-
vladbox
-
-
Saladin
-
If advertising has the same effect abroad as it does here, it should be unbelievably effective on the docile, moron demographic of the population.
- 2 years ago
-
Saladin
