Community | November 18, 2009 | 0 comments

Students Win in Anti-Sweatshop Movement!

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http://www.nytimes.com/2009/11/18/business/18labor.html?_r=1

Labor Fight Ends in Win for Students

By STEVEN GREENHOUSE
Published: November 17, 2009
The anti-sweatshop movement at dozens of American universities, from Georgetown to U.C.L.A., has had plenty of idealism and energy, but not many victories.

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Isaac Steiner/United Students Against Sweatshops
In August, members of United Students Against Sweatshops picketed a Target store in Washington, to pressure the retailer to stop selling products made by Russell Athletic.
Until now.

The often raucous student movement announced on Tuesday that it had achieved its biggest victory by far. Its pressure tactics persuaded one of the nation’s leading sportswear companies, Russell Athletic, to agree to rehire 1,200 workers in Honduras who lost their jobs when Russell closed their factory soon after the workers had unionized.

From the time Russell shut the factory last January, the anti-sweatshop coalition orchestrated a nationwide campaign against the company. Most important, the coalition, United Students Against Sweatshops, persuaded the administrations of Boston College, Columbia, Harvard, New York University, Stanford, Michigan, North Carolina and 89 other colleges and universities to sever or suspend their licensing agreements with Russell. The agreements — some yielding more than $1 million in sales — allowed Russell to put university logos on T-shirts, sweatshirts and fleeces.

Going beyond their campuses, student activists picketed the N.B.A. finals in Orlando and Los Angeles this year to protest the league’s licensing agreement with Russell. They distributed fliers inside Sports Authority sporting goods stores and sent Twitter messages to customers of Dick’s Sporting Goods to urge them to boycott Russell products.

The students even sent activists to knock on Warren Buffett’s door in Omaha because his company, Berkshire Hathaway, owns Fruit of the Loom, Russell’s parent company.

“It’s a very important breakthrough,” said Mel Tenen, who oversees licensing agreements for the University of Miami, the first school to sever ties with Russell. “It’s not often that a major licensee will take such a necessary and drastic step to correct the injustices that affected its workers. This paves the way for us to seriously consider reopening our agreement with Russell.”

Other colleges are expected to do the same. Analysts say the college market occupies a significant part of Russell’s business. Because Fruit of the Loom does not detail Russell’s sales, it is not known how large a part.

In its agreement, not only did Russell agree to reinstate the dismissed workers and open a new plant in Honduras as a unionized factory, it also pledged not to fight unionization at its seven existing factories there.

Mike Powers, a Cornell official who is on the board of the Worker Rights Consortium, said Cornell had canceled its licensing agreement because it viewed Russell’s closing of the Honduras factory as a flagrant violation of the university’s code of conduct, which calls for honoring workers’ freedom of association. He applauded Russell’s agreement, which was reached with the consortium and union leaders in Honduras over the weekend.

“This is a landmark event in the history of workers’ rights and the codes of conduct that we expect our licensees to follow,” Mr. Powers said. “My hat is off to Russell.”

John Shivel, a spokesman for Russell and Fruit of the Loom, said, “We are very pleased with the agreement between Russell Athletic and the Workers Rights Consortium, and look forward to its implementation.”

He declined to discuss why Russell had adopted a friendlier attitude toward unionization after years of aggressively fighting unions.

In a statement Russell released jointly with the apparel workers’ union in Honduras, the company said the agreement was “intended to foster workers’ rights in Honduras and establish a harmonious” relationship.

“This agreeme
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