Community | December 06, 2009 | 1 comment

The Parisian Cult; Is It Over?

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(CNN) -- Once a fixture on the red carpet and a staple of the daily news cycle, Paris Hilton has recently all but disappeared from the American consciousness.
Has the socialite who became famous simply for being famous ceded her throne to a new set of up-and-coming reality stars and party fixtures, or has she gone purposely dark in order to resurrect her brand like a phoenix rising from the ashes?
"She built the ultimate how-to guide on building a celebrity brand. Now she is in the second phase of the program, the disappearing act," said Samantha Yanks, editor-in-chief of Gotham and Hamptons magazines, two publications which often featured content about Hilton.
"Phase one was the ascension, seemingly out of nowhere," Yanks said. "That came with a media frenzy, the antics, the partying, the music, the babe-like status and of course, the fashion label. Phase two, she disappears."


http://www.cnn.com/2009/SHOWBIZ/TV/12/05/paris.hilton.celeb/
  1. groups:
    Community,   Current Tonight,   Celebrity,   current cult
  2. tags:
    News Celebrity Celebrity News Marketing 15 more
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