Walmart Holiday Spot Tops Survey
source: http://www.adweek.com/aw/content_display/creative/news/e3if667a78777fe70e179f229b5812c0c7b
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Walmart is ranked No. 1 on the National Retail Federation’s annual "Shoppers’ Favorite Holiday Ads" survey, displacing rival Target for the first time in three years. Target has held the top spot each year since 2006, when the survey was first created. (It is conducted by BIGresearch on behalf of the Retail Advertising Marketing Association, a division of the NRF.) The survey asked more than 9,900 consumers to name their favorite holiday TV ad.
(Wong, E., 2009, December 15, para. 1-2)
Rounding out the top 10 this year were Best Buy, Gap and Macy’s, among others. ( See the complete list here.) Hallmark made the list for the first time this year, while Toys ‘R Us completely disappeared. (The brand ranked No. 10 last year.) Gap, which was No. 4, also appeared on the list for the first time since 2006. Old Navy has been aggressive with its "Supermodelquins" holiday campaign, so it's no surprise that it climbed up to No. 6 (from No. 9 last year).
(Wong, E., 2009, December 15, para. 2-4)
Videos and details can be found at the link:
http://www.adweek.com/aw/content_display/creative/news/e3if667a78777fe70e179f229...
(Wong, E., 2009, December 15, para. 1-2)
Rounding out the top 10 this year were Best Buy, Gap and Macy’s, among others. ( See the complete list here.) Hallmark made the list for the first time this year, while Toys ‘R Us completely disappeared. (The brand ranked No. 10 last year.) Gap, which was No. 4, also appeared on the list for the first time since 2006. Old Navy has been aggressive with its "Supermodelquins" holiday campaign, so it's no surprise that it climbed up to No. 6 (from No. 9 last year).
(Wong, E., 2009, December 15, para. 2-4)
Videos and details can be found at the link:
http://www.adweek.com/aw/content_display/creative/news/e3if667a78777fe70e179f229...
