Community | January 07, 2010 | 85 comments

KFC accused of racism over Australian advertisement

source: http://www.guardian.co.uk/business/2010/jan/06/kfc-advertisement-accused-of-racism

ironicbliss
KFC advert showing Australian cricket fan placating West Indies supporters with chicken has caused anger in America
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85 comments // KFC accused of racism over Australian advertisement // Video

  • Newcastle81
    • 0
      Newcastle81  

    • It was an advertisement timed with cricket Australia against the West Indies , how the hell is this deamed as racist. People more complaints would have been made if the advert was made with without supporters from the West indies, people complained that Resident Evil was racist but it was set in Afica what is the most common race there oh yes African.

    • 2 years ago
  • curtisreed
    • 0
      curtisreed  

    • True story:
      I was teaching in an inner urban school in the South back during the time of the Million Man March. I was white (I think I still am), about 80% of my students black, with some Asian and white kids mixed in.

      One of the girls went on the million man march and came back all energized and wanted to talk about it. I recognized the historic importance and we cancelled Spanish for the day to talk about "What the million man march means to me". I figured I'd learn something.

      Somehow the conversation turned to stereotypes, and whether or not they are right or wrong I asked for some examples, and a white kid says "Black people like friend chicken."

      I nervously expected the black kids to get mad. But all the black kids burst out laughing..."BUT WE DO LIKE CHICKEN!" and there was uproarious laughter and just good feelings. They started adding things like "AND WATERMELON! yeah we love watermelon too!" Then they all started cheerfully talking about stereotypes, how they are often based upon something that is true.

      So...It's a STEREOTYPE. But stereotypes are based upon a "general truth". It is NOT necessarily bad, unless it is twisted to carry a negative meaning.

      As for this add...if he'd handed out donuts would anyone be angry?

      It's just because we all know there is a stereotype that black people like chicken that some people are getting bent out of shape. But is that a negative stereotype? Did the white Ausie think the black people around him were all out to steal his wallet or screw his girlfriend?

      No. He just wanted a way to break the ice. So he shared his chicken.

      Damn, the world would be a better place if we could all share some chicken and just shut up and watch the GAME!

    • 2 years ago
  • mojojuju
    • 0
      mojojuju  

    • Do you fools think KFC is in the business of deliberately sabotaging themselves by delivering messages of racism in their TV commercials? Use your brains people!

    • 2 years ago
  • ItsNaYo
  • curtisreed
  • drizake
  • UWAZell
    • 0
      UWAZell  
    • drizake:

      You say that as if there is a slue of posts on here about Australia and it's 'racist' ways, when in fact you've found nothing and are in fact the poster of that post [for lack of a better word].

      And I'll say this here as well:

      That cartoon, produced in India mind you, is utter rubbish. They are likening the Victorian government to the US Klan because they still haven't found the blokes who stabbed the Indian student in Melbourne even though the police have been VISIBLY out in the public asking questions etc, AND because they said they haven't found that it was racially motivated. Was the murder motivated by race, who knows. But if it was does that make it a priority to any of the murder's that have occurred in Melbourne, h*ll no.

      That said, who the Indian's should be upset with are the people who undoubtedly witnessed the even and have said nothing. I find it hard to believe that this occurred without a single person seeing anything, and if that is in fact true, shame on them for not stepping forward.

    • 2 years ago
  • bluntspear
    • 0
      bluntspear  

    • Anyone who says this does not have racial tones is an idiot. The fear of the dark (skinned), especially when they exist in plural, where amalgamation is made synomynous with animal-like herd behaviour, all topped off with the 'feeding frenzy'. Kind of reminds me of early Disney animations circa 1950. But hey it is Australia. And KFC is junk.

    • 2 years ago
  • corndog67
    • 0
      corndog67  

    • "WE" as Americans, don't need to make other countries do anything. Most of the world hates us, for butting into "THEIR" business. What they do in Australia is none of our business. What they do in Uganda is none of our business. What they do in Afghanistan is none of our business.

    • 2 years ago
  • Pajarito7
    • 0
      Pajarito7  

    • KFC... It's a joke. But that was a stereotypical one. I understood it as it being too easy to get chicks but then they would accuse KFC of being sexest. White man giving chicken to black women...then saying too easy. Ya I can see how that may be a racist joke because they didn't clarify what he was talking about at all. The fact that right before saying too easy he said..."finding yourself in an awkward situation". What is that suppose to mean? Didn't seem awkward to me until he stated so. That phrase was the giveaway of it being racist.

      I must add that they have all the right to post this in any country. But lets give it to them that they apologized not realizing that it was offensive in America.

    • 2 years ago
  • curtisreed
    • 0
      curtisreed  
    • Pajarito7:

      no, dude. it was uncomfortable becaues he's an AUSTRALIAN surrounded by the CRICKET fans of another country!

      he needed a way to make peace, and he had chicken he shared.
      end of story.

    • 2 years ago
  • ricobhi
    • 0
      ricobhi  

    • I think that my fellow American people who know nothing about Australia's history really should read a little bit before commenting on this advertisement. Lots of American people are opining blindly on here (as Americans almost always do) about whether or not Australia understands racism, without knowing anything at all about Australia's history. How about American people someday learning how not to rely exclusively on ten-second sound bites, 30-second Youtube clips, blockbuster movies, and enormous "Mission Accomplished" banners as the basis for their opinions?

    • 2 years ago
  • MoonLoon
  • dudefromtherock
  • boiscalm
  • 2helenahandbasket
    • 0
      2helenahandbasket  

    • I think most of you folks need to grow up and grow some thicker skin. You've run political correctness in the ground. I can't believe anyone would even question whether or not this commercial is racist. The guy was trying to get the others to be quiet so he offered them some chicken. Don't black people eat chicken? Should we pretend they don't?

    • 2 years ago
  • Phoenix234
    • 0
      Phoenix234  

    • im sorry but US people who get offended by this should realise it WASNT AIMED AT THEM.

      geez :/

      i know you idiots think your the most important country in the world. but come on.
      whats next?
      im british, if i say to friend that japan is an amazing country, you americas are going to feel betrayed because of pearl harbour. i swear you all get offended over everything!

      grrr if you want to discuss things that should offend. The US STOLE the British language, spelled a few words wrong, and called it "English (US)"
      now thats offensive. either learn to spell or get your own language.

      right.
      all this advert does is say that you can bribe the rival sports team with KFC chicken because KFC is just that good.
      thats it.

      its not like they people in the video are starving or they havent ever eaten chicken before is it?

    • 2 years ago
  • MoonLoon
    • 0
      MoonLoon  
    • Phoenix234:

      We stole English? That is fnucking hilarious. I was always taught that "English" was derived from "Angles", as in Anglo Saxon. The British were another tribe all together. American "English", evolved or devolved as you may believe. How was that public school education?

    • 2 years ago
  • ItsNaYo
  • UWAZell
    • 0
      UWAZell  
    • Phoenix234:

      'i know you idiots think your the most important country in the world. but come on.' Calling them 'idiots' is a bit harsh but they do feel as they are the most important country in the world. What they don't realise ['se' not 'ze'] if that we all see them as a soon to be former 'superpower' much in the same way GB, France and Russia are presently.

    • 2 years ago
  • curtisreed
    • 0
      curtisreed  
    • Phoenix234:

      Dear Phoenix,

      I am honored and humbled to make your acquaintance. Please receive a deep and courteous bow from all of us degenerate descendents of the lowly and uncouth colonists. God Save the Queen.

      Even had you not come right out and informed us that you were British, I would have deduced the fact nonetheless by your command of the Queen’s English, especially your punctuation, grammar, and spell-binding vocabulary. I pray that you, with your superior intellect and breeding, will be generous enough to read the idiotic ramblings of yet another Yankee knave.

      Forgive us. We did not intend to “steal” English from you. Nay, it was our intent to simply “borrow” it for a while, until we were able to learn Spanish. Fortunately, our Mexican neighbors are coming to our rescue, and within 50 or so more years, we have no use for your barbaric tongue and, instead of calling you a “tosser”, we will simply call you “pinche pendejo”, “guevon anglo-sajon”, or some other tongue twisting insult.

      I appreciate your insight into the meaning of the commercial. I find it interesting that an Australian, descended from his P.O.M.E. ancestors, was bright enough to recognize that American Southern-Cooking was a superior bribe than anything ever produced from England. Vegemite? You’ve got to be kidding. Blood pudding? Yuck. No fish-and-chips bucket would do. Nay. That would be for naught.

      Well, it is time for this idiot to go back to studying Spanish.

      Hasta luego, Ingles.

    • 2 years ago
  • Phoenix234
    • 0
      Phoenix234  
    • Phoenix234:

      fine, i probaly should of said ALL americans are idiots. just the ones who think the world revolves around the US :)
      better?

      but honestly this video isnt anything todo with the US, its nothing todo with you so why do you insult it as been racist when it wasnt aimed at black american people. it was aimed at the idea of a rival team been friendly to a man because he gave them chicken

      the fact that alot of you think its racist implies that your taking polical correctness wayyyyyyyyyyy to far so much so that black people cant be in a video with white people, or black people cant be fed chicken.

      also the sandwich was invented in England. also apple pie both amazing ideas :)

      answer me this: why would a Southern American racial stereotype exist on the other side of the planet? each culture is different after all. you cant expect every other country to adopt the stereotypes the US has for coloured people( yes COLOURED is how its spelt.)

    • 2 years ago
  • curtisreed
    • 0
      curtisreed  
    • Phoenix234:

      phoenix, what do you mean that isn't about America?

      It's in English ain't it? well then, it HAS to be about us. What else is there?

      No, mate, you were right. We're all idiots.

      Now, as for apple pie being an English creation, that can't be. We have a saying: "As American as Apple pie". You limey bastards can't take that one away from us.

      Next you'll be saying you invented the blues.

    • 2 years ago
  • Phoenix234
    • 0
      Phoenix234  
    • Phoenix234:

      apple pie was created in the 13th century in england. wiki it :)
      then the dutch created there own version shortly after.
      and since america wasnt colonisted till the 17th century i guess america didnt create the apple pie.

      sorry to disappoint :)

      but seriously now, its got nothing todo with american stereotypes. its not a racist video, because its set in a west indies cricket match. i guess because you dont play cricket you wouldnt understand the hate relationship between fans between those 2 teams.

      the only message this gives is that people would rather eat chicken with a rival fan then argue.

      thats it.

    • 2 years ago
  • krazykizza
  • angelaguayo
    • 0
      angelaguayo  

    • Oh wow, KFC hit another one for me. Its not bad enough that they actually serve chicken (or any animal products for that matter) but they put out a racist ad. Whether its meant as racist (i think its racist) its just one of them things you just don't do or say ...

    • 2 years ago
  • ironicbliss
    • 0
      ironicbliss  

    • This website is viewed by a global audience and any excuses of localised stereotypes being taken out of context cannot be used. 15 years ago maybe, today no way! Australia is a nation who only last year owned up to forced adoption of aboriganal children - allowing an advert to be made and aired with obvious racial connatations for an American company whose heritage is set in the deep south of the good old US of A. - Is racist in itself. Shame on all involved. And to try to liken this advert to a different scenario where an Englishman waves a pizza in the face of Italians during a football(soccer) game is ridiculous! Remind me! When exactly did the English enslave and segregate the Italian race?

    • 2 years ago
  • viva_canuks
    • 0
      viva_canuks  

    • Come on KFC.... really??? I am not going to argue that the intended audience did not see this as racially insensitive because it would appear that this is a stereotype that is not prevalent in Australia (as many Australians have pointed out). BUT, I do take issue with KFC pleading ignorant to knowledge of this stereotype.

      "We apologise for any misinterpretation of the ad as it was not meant to offend anyone," the restaurant chain said. Prior to pulling the ad KFC had defended it as a "light-hearted reference to the West Indian cricket team", and said it was unaware a "culturally based stereotype" existed in the US relating to fried chicken.

      I find this hard to believe. Part of a marketers job is to research how the ad will be perceived by the public at large (not just the intended audience). It does not take much research on the internet to pull up stereotype after stereotype of African Americans and fried chicken (do a quick wiki search of fried chicken). In this global age of instant transmission, you need to consider the broader audience. Yes, the target audience was Australia, but marketers know that even the slightest bit of controversy will send a video viral. If this was strictly an Australian company, then I do not think this would have caused such an uproar, but coming from a multinational conglomerate, pleading ignorance is unacceptable. They should know better.

      Who knows though, maybe they did it on purpose for the publicity... Look at what they did at the UN...

    • 2 years ago
  • Kepano
  • flyingkick
    • 0
      flyingkick  

    • Interesting article I found.

      http://curmilus.wordpress.com/category/oprah-kfc/

      African Americans’ affinity with “the yard bird” and KFC is long and legend. Twelve percent of the U.S. population, Blacks have represented over 20 percent of KFC customers from the beginning. In the 1970s and 80s, the company negotiated and signed a “covenant” with PUSH for increased reciprocity and franchises with Blacks. The company has been named one of FORTUNE magazine’s “Top 50 Employers for Minorities”.

      KFC has a long presence and has made a distinctive outreach to urban markets. The new restaurant design is adorned inside and out with paintings by famed African American artist Charly (Carlos) Palmer. A prototype restaurant is in Washington, D.C. where they updated an old KFC urban location. The restaurant increased business by more than 20 percent and, most importantly, changed how KFC team members and customers felt about the KFC brand.

      In addition to their Oprah Connection, KFC is marketing public service across the nation. KFC has sent a letter to U.S. mayors, offering to fill up potholes in their cities’ streets. Mayors must nominate their cities to be refreshed, and those that win will have their potholes filled and marked with the words “Re-freshet by KFC” in non-permanent street chalk. The phrase refers to the fact that the chain uses only fresh chicken, which is shipped weekly to its stores.

    • 2 years ago
  • MoonLoon
    • 0
      MoonLoon  
    • flyingkick:

      "Kick", good info. However, hiring minorities, while limiting ownership opportunities to minorities does not sit well with me. Filling potholes is the job of gov't. KFC 's job is to deliver value to their customers, stockholders, and franchisees. Anything else is smoke and mirrors How much of that fresh chicken gets to the customer, not much, as the employees are skimming off the fresh and giving the old to customers, thats a fact Jack! This commercial alone tells us that they are out of touch with a large part of their customer base and need to re-think their marketing strategy for Global applications.

    • 2 years ago
  • flyingkick
    • 0
      flyingkick  
    • flyingkick:

      I'm not under any illusions of corporations being benevolent entities. I just thought the article was interesting in the context of this post. KFC does do some good for the Black community though, even if it is just a for PR.

      I was going to rail you for assuming KFC has a "large black customer base" in your post up there. Until I researched it and found that Blacks make up 20% of KFC's customer base!

    • 2 years ago
  • MoonLoon
    • 0
      MoonLoon  
    • flyingkick:

      I was actually schocked at the 20% black customer base vs. less than 1% black franchisee base; I was expecting it to be much higher. KFC is not a big political issue for me, however, this particular incident caused me to look deeper into their business profile. In my opinion ,Pepsico does not have a good track record for improving quality and service after making aquisitions.

    • 2 years ago
  • gizmoismeno
    • 0
      gizmoismeno  

    • what one culture look as racism other see as ok, give it that this ad should never be shown i the US doesn't mean that other country will have a problem with it. races relations are not the same every where, but this ad should never be shown in the US it not ok here

    • 2 years ago
  • UWAZell
  • MoonLoon
    • 0
      MoonLoon  

    • I was confounded that a business with a large black customer base could be so clueless, so I checked out some facts. Guess what? KFC has 4,287 franchised operations; 34 are African American owned, 43 are Asian American owned, and 11 are Hispanic owned. Net worth required to qualify as a franchisee is $1.5 million, with a total initial investment reuired of $1.2 to $1.7 million. I was astounded at the lack of minority participation in this company, any fool can see that KFC has a management problem. KFC needs a boot up their ass, as well as improvement in food quality and customer service!

    • 2 years ago
  • UWAZell
    • 0
      UWAZell  
    • MoonLoon:

      FYI, not sure if you haven't realised this yet but the ad wasn't for the US market but ours. Moreover, KFC Australia doesn't actually answer to the US per se and has it's own management body. So, all of those figures are pretty pointless but congrats on the research.

    • 2 years ago
  • corndog67
  • MoonLoon
    • 0
      MoonLoon  
    • MoonLoon:

      No, I am saying that most publically owned companies with a large customer base of minorities, will encourage and support a larger percentage of minority franchisees. KFC touts their support of minority involvement in the business, yet their own published statistics do not support their claims of being "minority friendly". If they had been a little more proactive in recruiting minority advisor/owners and marketing consultants this may have never have become an issue. And likely KFC would be a better company for employees and customers.

    • 2 years ago
  • flyingkick
    • 0
      flyingkick  

    • You know, it's the US that has a problem with this, not Australia. Context is everything. Why would a Southern American racial stereotype exist on the other side of the planet?

      I think calling this racism is going too far. There's a difference between racism and racial insensitivity. The Chappelle Show is racially insensitive and it's hilarious, and it actually helps to break down racial barriers through comedy.

    • 2 years ago
  • Minus5scenePoints
    • 0
      Minus5scenePoints  

    • I did laugh out loud. But, it was out of that 'oh shit, did they REALLY just do that?'
      We has Americans need to get that people in other countries view race differently. Also, people need to chill to and not get up in arms about this. Gez.

    • 2 years ago
  • MoonLoon
    • 0
      MoonLoon  

    • Can anyone remember the Steve Martin movie, "The Jerk"? He was a white boy raised by a black family, his mother would make him his favorite dish each year on his B day. Tuna fish on white bread. This is a great comedy for laughing at stereotypes.

    • 2 years ago
  • CarlosIsDown
    • 0
      CarlosIsDown  

    • I would die of laughter from the idiocy of whoever put this ad up, if I was I wasn't so embarrassed for whoever was so stupid to think of this idea.

    • 2 years ago
  • Atalanda_Cameron
  • spectra20
  • Tyr
    • 0
      Tyr  

    • I'm not being sarcastic here, I have often wondered how did chicken and watermelon come to be identified with peopleof color. I know I have seen old pictures of black children with huge smiles on their faces with a wedge of watermelon, I get that, but how did those two foods become synonymous with african americans and how is it insulting? I can't imagine Italians getting insulted if a commercial showed an English guy in Italy at a soccer match offering a pizza to the worked up fans around him...educate me

    • 2 years ago
  • spectra20
    • 0
      spectra20  

    • Since the US sets the standard as a global force that has its fingers in every country's pot, then of course a fried chicken commercial with a bunch of African/West Indian people, and one lone Australian man is racial. Not only is it racial, but it demeans the intelligence of the African/ West Indians in the commercial, that pacifying them with a bucket of chicken is enough for them to like/ be nice to the Australian guy. That is what is purely disgusting about this commercial.

    • 2 years ago
  • mojojuju
    • 0
      mojojuju  

    • I don't see anything racist in this commercial. And I think the only people that would infer some kind of racism are themselves racists.

    • 2 years ago
  • brow
    • 0
      brow  

    • Just because the US has thousands of racial stereotypes doesn't mean the rest of the world knows about them. While the idea of calming down a West Indian crowd at the cricket using chicken does seem racist in the US, the Australian marketing agency probably had no idea about the racist connotations. And well... it WAS targeted at an audience that also would have little idea. From a country that is pretty much obliviant to other cultures does it shock you to find that there are people in this world who are at times obliviant to yours?

    • 2 years ago
  • UWAZell
    • 0
      UWAZell  
    • brow:

      The statement is true and Australia doesn't have the 'same' history of racism and racist stereotypes that exist in the US. Why should we have to learn what stereotypes exist in the US as not to potentially offend Americans when the average American could't even tell me names of two Australian states without first looking it up.

      American's can be so arrogant.

    • 2 years ago
  • MoonLoon
    • 0
      MoonLoon  
    • brow:

      @UWAZell, I swear that I did not look up the states. You have Dundee, Mathilda, Dream Time, Outback, and Shrimp on the Barbie. That is all of the states that I am familar with. Now you can see that Americans know quite a lot about Australia!

    • 2 years ago
  • UWAZell
  • Atalanda_Cameron
  • flyingkick
    • 0
      flyingkick  
    • Atalanda_Cameron:

      Blackface is more of an American and British thing, where it evokes a history of racism and exploitation.

      They don't have the same shared cultural knowledge that we do. So to them, it just doesn't register as racist.

    • 2 years ago
  • think_free
  • JohnA
    • 0
      JohnA  

    • Was this ever shown in the United States? I know we uber-sensative to anything that might be the least bit racist to any one person, but is the rest of the world as bad?

    • 2 years ago
  • common_sense_please
  • lopinjop
    • 0
      lopinjop  

    • Well, people sure can get fired up about anything these days. Sure, the guy with the chicken didn't like the African ( Jamaican? ) party going on around him, but is he racist?
      How about we discuss other more prevalent topics that don't involve worldwide food chains, who seem to be corrupt companies anyway. ( except subway lol )

    • 2 years ago
  • corndog67
    • 0
      corndog67  

    • Political correctness is going to ruin this country. You can say or do anything, even as a joke without offending someone, usually some broke ass that is trying to sue to get something for nothing.

    • 2 years ago
  • life_4_rent
  • reactionforce
  • bride_of_lister
  • UWAZell
    • 0
      UWAZell  
    • reactionforce:

      Because American's are overly sensitive about issues but in this context they don't know what they are complaining about. If actually knew what it's like in a test match against the West Indies this wouldn't be a faux issue.

    • 2 years ago
  • keithponder
    • 0
      keithponder  
    • reactionforce:

      http://www.youtube.com/watch?v=E5DiZVNlndM&feature=related

      Fried Chicken and monkey jokes are synonymous to Black people around the planet. Using Black people on a constant basis for fried chicken taste testing approval is a hard form of bigotry. In my opinion,someone would have to be flat out ignorant to try and deny that it is not. You cannot deny that this is a stereotype

      Why aren't they using their own kind, or let's say,....... Hispanics to promote a fried chicken taste testing approval ad campaign ?

    • 2 years ago
  • UWAZell
    • 0
      UWAZell  
    • reactionforce:

      Rubbish Keith, I'd never heard of this 'stereotype' until the yanks started making big deal out of something that didn't concern them and began screaming bloody foul. The fact is that we still don't consider this a racist ad, but what we do consider this is yet another example of American arrogance and their need to impose their views on the rest of the world. Get over yourselves and accept that Australians, and others, aren't as sensitive about these issues as you are... and stop trying to dictate to us how to think.

    • 2 years ago
  • reactionforce
    • 0
      reactionforce  
    • reactionforce:

      @Bride

      I'm not sure that this is a negative stereotype. There is a lot of negative baggage attached to the American stereotype of black people and chicken. Which is a moot point considering this ads Australian origin.

    • 2 years ago
  • spectra20
    • 0
      spectra20  

    • Now that is some bullshit. I can't believe that this got all the way to the air. KFC should be horribly ashamed of themselves.

    • 2 years ago
  • bride_of_lister
  • panichead
    • 0
      panichead  

    • I don't see what the fuss is all about. It was meant for an Australian audience not an American audience. What is racist about a dude sitting in the West Indies section by himself and feeling uncomfortable? The West Indies are made up of dark skinned people. If it was meant for American viewing it would be about American football and the guy in the middle would be a NY Giants fan sitting amongst Eagle fans in Philly.

    • 2 years ago
  • keithponder
  • flyingkick
  • curtisreed
  • ibrake4rappers13
  • Valence
  • NGriswold
  • gizmoismeno
    • 0
      gizmoismeno  
    • NGriswold:

      it only raciest in the US, in other part of the world not so much. what u have to remember is that it a part of US history that make it raciest. so in Australia it not a big deal since they did have that history of bigotry that we did here in the states. this ad should never be shown in the US because of the history behind it.

    • 2 years ago
  • boywhocould
  • gizmoismeno
    • 0
      gizmoismeno  
    • NGriswold:

      all i'm saying is that just because it taboo in the US doesn't mean it taboo in Australia, the stereotype we have here in the state as nothing to do with that of country ok. i bet there thing that we do that normal for are culture, but in other country would be look as up-seen and wrong. not all culture think the way we do, and we should respect that fact.

    • 2 years ago
  • derk
    • 0
      derk  

    • How stupid can people be?

      I mean what kind of a moron thinks:

      1. That this is funny? (and)
      2. That this isn't racist?

    • 2 years ago
  • lopinjop
  • PureEm
    • 0
      PureEm  
    • derk:

      To Australians, it's not racist at all. He's sitting with the fans from the opposing team. Also, Australia doesn't have the whole "black people eat fried chicken" stereotype that American is so caught up in.

      It was meant for Australian viewers only. Like panichead said: If it was meant for American viewing it would be about American football and the guy in the middle would be a NY Giants fan sitting amongst Eagle fans in Philly.

    • 2 years ago
  • flyingkick
  • UWAZell
    • 0
      UWAZell  
    • derk:

      1. The ad isn't funny and 2. it's not racist. If you've ever attended/watched a cricket game against the West Indies you would realise that this ad is a downplay of how they actually act during tests. The crowd literally plays music with their own instruments, and frequently dance while their side is doing well, full stop. Moreover, when you're trying to watch a game it actually gets quite annoying... but Aussies celebrate pretty hard when we're doing well, just not as hard as the West Indies.

    • 2 years ago
  • masterzip
  • grassroutes
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