Community | January 22, 2010 | 1 comment

BMW dealer's billboard scaring motorists into 911 calls

source: http://www.autoblog.com/2010/01/22/bmw-dealers-billboard-scaring-motorists-into-911-calls-w-...

Jeffnfun631
Bridgeport BMW in Bridgeport, Connecticut decided to go with an outside-the-box kind of billboard to advertise it take home test drive program. Perched on top of the big billboard is a man and a big teddy bear. Of course, if you take a close look you'll see it's a mannequin and a big teddy bear. This fact did not stop passing motorists from calling 911 concerned that either the man or his bear would fall off the top of the billboard, or that they would jump. No really, they were concerned about the teddy bear, too. Make the jump to watch the video.
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    Autos,  BMW,  Selling tactic
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