Community | March 21, 2010 | 4 comments

A new world?: Social media protest against Nestle may have longstanding ramifications

source: http://news.mongabay.com/2010/0320-hance_socialmedia.html

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julesrs007
Protest could change the palm oil industry and wake the world up to the power of 'social media'.

The online protest over Nestle's use of palm oil linked to deforestation in Indonesia continues unabated over the weekend. One only needed to check-in on the Nestle's Facebook fan page to see that anger and frustration over the company's palm oil sourcing policies, as well as its attempts to censor a Greenpeace video (and comments online), has sparked a social media protest that is noteworthy for its vehemence, its length, and its bringing to light the issue of palm oil and deforestation to a broader public.

While, the ramifications of this protest—and Nestle's inability to handle the situation—will not be completely known for awhile, it could have widespread implications for the palm oil industry (and companies sourcing them). But on a bigger scale, the protest being undertaken on so-called 'social media' sites such as Facebook, Twitter, Reddit, and Care2, is an indication of the changing way organizations and individuals are showing their displeasure to giant multi-billion dollar corporations.

The palm oil debate widens and intensifies ...

http://news.mongabay.com/2010/0320-hance_socialmedia.html
  1. groups:
    Community,   Green,   Technology,   Endangered Species Videos & Endangered Species News,   1 more
  2. tags:
    Corruption,  Social Networking,  Corporations,  Greed,  4 more
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