New chapter in the 81-year history of Durex
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- CarolineS
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For adults looking to earn some extra money, there was a job advertisment last year that may have tickled their fancy: tester for Durex condoms.
Durex said it would pay 5,000 people across the UK £500 to help evaluate its latest range of products.
Perhaps unsurprisingly, the unusual job offer made a few headlines.
For a brand that for 81 years has been the best-selling condom in the UK, it was just the latest example of its skill at self-promotion.
But now Durex is in the news for strictly business reasons, with the annoucement that its owner - UK group SSL International - has agreed to be bought by Anglo-Dutch consumer goods company Reckitt Benckiser for £2.54bn.
With SSL's shareholders widely expected to back the deal, Reckitt says Durex will be added to its so-called "powerbrand" group of best-selling products, which includes Vanish stain remover and Finish dishwasher tablets.
Ignoring the temptation to speculate whether doing domestic cleaning can have an aphrodisiac effect, it is the latest development in Durex's colourful history.
Also, all Durex condoms are made in Asia, quite cruel dont you think when in most asian countries it is cheaper to have sex with an STD ridden prostitute than it is to buy condoms!
http://www.bbc.co.uk/news/uk-10712088
Durex said it would pay 5,000 people across the UK £500 to help evaluate its latest range of products.
Perhaps unsurprisingly, the unusual job offer made a few headlines.
For a brand that for 81 years has been the best-selling condom in the UK, it was just the latest example of its skill at self-promotion.
But now Durex is in the news for strictly business reasons, with the annoucement that its owner - UK group SSL International - has agreed to be bought by Anglo-Dutch consumer goods company Reckitt Benckiser for £2.54bn.
With SSL's shareholders widely expected to back the deal, Reckitt says Durex will be added to its so-called "powerbrand" group of best-selling products, which includes Vanish stain remover and Finish dishwasher tablets.
Ignoring the temptation to speculate whether doing domestic cleaning can have an aphrodisiac effect, it is the latest development in Durex's colourful history.
Also, all Durex condoms are made in Asia, quite cruel dont you think when in most asian countries it is cheaper to have sex with an STD ridden prostitute than it is to buy condoms!
http://www.bbc.co.uk/news/uk-10712088
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