NeilPryde Launches High-End Road Bikes with BMW Design Group
source: http://www.theblogismine.com/2010/08/19/neilpryde-launches-high-end-road-bikes-with-bmw-desi...
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NeilPryde, leader in the marine and adventure sports markets and known for their high performance windsurfing equipment, takes a valiant step into a new industry segment. Two high-performance road bikes Alize and Diablo have been developed together with BMW Group subsidiary DesignworksUSA.
The bikes will be presented to the public for the first time during one of Europe´s biggest cycling races, the Vattenfall Cyclassics, taking place in Hamburg, Germany, from August 13-15, 2010.
DesignworksUSA brings its knowledge in creating premium designs for mobility-related products from the automotive industry to aircrafts and yachts leveraging its global leadership in translating distinct brand values into compelling design solutions.
“NeilPryde Bikes is a bold step forward, both in terms of the products’ design and the evolution of the NeilPryde brand, and we are glad to have developed an innovative vision for this collaboration with NeilPryde,” said Laurenz Schaffer, President, DesignworksUSA.
http://www.theblogismine.com/2010/08/19/neilpryde-launches-high-end-road-bikes-w...
The bikes will be presented to the public for the first time during one of Europe´s biggest cycling races, the Vattenfall Cyclassics, taking place in Hamburg, Germany, from August 13-15, 2010.
DesignworksUSA brings its knowledge in creating premium designs for mobility-related products from the automotive industry to aircrafts and yachts leveraging its global leadership in translating distinct brand values into compelling design solutions.
“NeilPryde Bikes is a bold step forward, both in terms of the products’ design and the evolution of the NeilPryde brand, and we are glad to have developed an innovative vision for this collaboration with NeilPryde,” said Laurenz Schaffer, President, DesignworksUSA.
http://www.theblogismine.com/2010/08/19/neilpryde-launches-high-end-road-bikes-w...
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