Geena Davis Institute on Gender in Media Spurs on Girl Scouts
source: http://www.womensenews.org/story/media-stories/101015/girl-scouts-bushwhack-new-trails-in-me...
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The days of inaccurate, stereotypical or even missing portrayals of women and girl characters on television and in movies are long over.
Or so actress Geena Davis was told when she approached studio and television executives six years ago about the problem she was seeing in the shows and films she was watching with her then-2-year-old daughter.
"That issue has been taken care of," Davis told a gathering here earlier this month, hosted by the Girl Scouts of the USA. The event focused on improving media treatment of girls.
Girl Scouts of the USA--an umbrella organization for 3.4 million girls in scouting troops--has enlisted the help of such industry leaders as the National Association of Broadcasters and the National Cable and Television Association. The goal is to get entertainment and media companies to improve the images of girls projected by Hollywood, advertising and even among kids on the Internet.
The girls' image campaign and ongoing gatherings is led by a partnership of 12 groups representing girls' advocates, broadcasters, studios and lobbying firms. The Girl Scouts said they have no funding numbers to put on the project, just "countless staff hours."
Get the full story at Women's eNews http://www.womensenews.org/story/media-stories/101015/girl-scouts-bushwhack-new-...,1
Or so actress Geena Davis was told when she approached studio and television executives six years ago about the problem she was seeing in the shows and films she was watching with her then-2-year-old daughter.
"That issue has been taken care of," Davis told a gathering here earlier this month, hosted by the Girl Scouts of the USA. The event focused on improving media treatment of girls.
Girl Scouts of the USA--an umbrella organization for 3.4 million girls in scouting troops--has enlisted the help of such industry leaders as the National Association of Broadcasters and the National Cable and Television Association. The goal is to get entertainment and media companies to improve the images of girls projected by Hollywood, advertising and even among kids on the Internet.
The girls' image campaign and ongoing gatherings is led by a partnership of 12 groups representing girls' advocates, broadcasters, studios and lobbying firms. The Girl Scouts said they have no funding numbers to put on the project, just "countless staff hours."
Get the full story at Women's eNews http://www.womensenews.org/story/media-stories/101015/girl-scouts-bushwhack-new-...,1
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