The German-owned supermarket, which has 500 stores in the UK, is selling frozen reindeer steaks at £5.99 for a 350g pack under its premium 'Deluxe' brand.
But vegetarian campaign group Viva! has slammed the move, claiming that the ‘Rudolph steaks’ ruin the spirit of Christmas. Spokesman Justin Kerswell told The Grocer magazine: ‘Lidl is destroying the magic of Christmas by selling dead reindeer. "What they term "luxury cuisine" belies the truth behind an industry that exists to exploit wild animals."
"Reports show that up to 70 per cent of reindeer killed for meat are calves," he added. He added that reindeer are often herded by snowmobiles and caught using lassoes, which "causes them huge distress".
A spokesman for Lidl said the reindeer used for its product "live in their natural habitat and have plenty of space to move around."
Ruining the spirut of Christams Viva! says....Not sure if I agree there, as a Swedish native who have eaten reindeer meat on many occasions myself, and who have even witness reindeer herding and slaughter in person I would question their stance on this - reindeers enjoy a much better life than most beef livestock in the UK. These reindeers are born and live in the wild and are is the main source of income for the native Sami people of Scandinavia and Russia. And they taste great!
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- groups:
- Community, News and Politics, Veganism, Animal Rights = Veganism, 1 more
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- tags:
- Animal Rights, reindeer, Reindeer Meat, Lidl
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littlwarrior
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hmm i would try it.
- 2 years ago
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littlwarrior
