Machine bested man today, as International Business Machines Corp.’s computer beat two former “Jeopardy!” champions at the TV quiz show.

‘Watson,’ IBM’s computer named after its founder Thomas J. Watson, finished the three-day tournament with $77,147. Ken Jennings came in second with $24,000, followed by Brad Rutter with $21,600.

With a $25,000 lead going into the final match, Watson doubled his advantage by answering questions on subjects from “The Simpsons” to Bram Stoker accurately. The win gives IBM a highly publicized victory in artificial intelligence -- and a boost as it moves to market the technology to its corporate customers.

“It’s a big win for IBM,” said Paul Saffo, managing director at investment adviser Discern Analytics in San Francisco. “It’s captured the public’s attention. For their brand, this is phenomenal.”

“Jeopardy” airs at different times across the country, and today’s episode has already been broadcast in some cities. In New York, the show will air at 7 p.m.

IBM rose 56 cents to $163.40 at 4 p.m. in New York Stock Exchange composite trading. The shares have gained 11 percent this year.

http://www.bloomberg.com/news/2011-02-16/don-t-read-this-unless-you-want-to-know...

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