Current TV Italia
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- tverdell
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ROME -- Al Gore's Current TV is feeding an Italian craving for serious news in the Silvio Berlusconi era and helping to redefine the founder's vision for an unconventional, unbiased, in-depth news channel.
Just a few months after the localized Current Italia started beaming on Rupert Murdoch's Sky Italia in 2008, the channel's general manager, Tommaso Tessarolo, was given the freedom to reboot it.
He threw out the model that San Francisco-based Current TV had been using Stateside since its 2005 inception -- five-minute news pods, many of them user-generated, and replaced it with longform news pieces.
"But we remain close to the original vision of Al Gore, who wants to democratize TV," Tessarolo says.
Current CEO Mark Rosenthal, the ex-MTV exec who took over as topper in 2009, says Gore's original attempt to reinvent news journalism with video shorts tied closely to the Internet was unique. "But it didn't really work," he adds.
Since then, Current Italia has been a beacon for the company in several ways, says Rosenthal, who also oversees Current's British incarnation, which was set up in 2007.
Tessarolo has built the Italo channel around Current's signature "Vanguard" documentary series, which Rosenthal calls "the only boots-on-the-ground show on TV in the U.S." next to CBS' "60 Minutes."
Independent information is hard to come by in Italy, where most media is influenced by political or business interests, or both.
Click on the article to read more ...
Just a few months after the localized Current Italia started beaming on Rupert Murdoch's Sky Italia in 2008, the channel's general manager, Tommaso Tessarolo, was given the freedom to reboot it.
He threw out the model that San Francisco-based Current TV had been using Stateside since its 2005 inception -- five-minute news pods, many of them user-generated, and replaced it with longform news pieces.
"But we remain close to the original vision of Al Gore, who wants to democratize TV," Tessarolo says.
Current CEO Mark Rosenthal, the ex-MTV exec who took over as topper in 2009, says Gore's original attempt to reinvent news journalism with video shorts tied closely to the Internet was unique. "But it didn't really work," he adds.
Since then, Current Italia has been a beacon for the company in several ways, says Rosenthal, who also oversees Current's British incarnation, which was set up in 2007.
Tessarolo has built the Italo channel around Current's signature "Vanguard" documentary series, which Rosenthal calls "the only boots-on-the-ground show on TV in the U.S." next to CBS' "60 Minutes."
Independent information is hard to come by in Italy, where most media is influenced by political or business interests, or both.
Click on the article to read more ...
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- Vierotchka
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coxian_armada
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What about current TV Australia??
- 1 year ago
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coxian_armada
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Vierotchka
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I wish there was a Current France, or that I could get Current (even UK Current) here in Switzerland.
- 1 year ago
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Vierotchka
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tverdell
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I see everyone saying that pods didn't work, but I still think they should bring them back in a limited format, even just 1 hour a week until it catches on.
As usual, Gore is ahead of his time.
- 1 year ago
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tverdell
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Schnookums
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This makes me look forward to finishing my first video segment for submission.....
- 1 year ago
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Schnookums
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remanns
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"featured" at "Culture".
- 1 year ago
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remanns
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remanns
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Just click the lil USA flag on the top right corner of your screen,....and change it to the Italian,.... and visit the Italian web-version !
- 1 year ago
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remanns
