Community | July 28, 2011 | 0 comments

Brazilian Televangelist and Media Mogul Urges "Media Fast" to Dodge Bad Press

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http://www.religionnewsblog.com/26092/powerful-brazilian-televangelist-tells-fol...

A request by Edir Macedo to not watch television, use the radio or go on the internet suspected as diversion tactic from bad press, The Guardian reports.

He is one of South America’s most powerful televangelists, a billionaire preacher and media mogul who presides over one of the world’s fastest growing and most controversial Pentecostal churches.

But despite controlling one of Brazil’s largest communications empires, Bishop Edir Macedo, the head of the Universal Church of the Kingdom of God, is urging his followers to embark on a complete media fast. Twitter and Facebook-obsessed Christians have been told to log-off and get closer to God.

“It will be a fast from each and every kind of secular information: TV, internet, newspapers, magazines, radios … from everything that is not Godly,” Macedo wrote.

Many suspect the move, however, is a tactic to divert followers’ attention from bad press.

The Christian news website Gospel+ noted that Macedo had called for “media fasts” twice in the past. On both occasions, the fasts coincided with negative stories about the Universal Church that were widely disseminated in the Brazilian media, including allegations of money laundering.
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