Budweiser, politics, and style vs. substance
source: http://www.scholarsandrogues.com/2011/08/04/budweiser-politics-and-style-vs-substance/
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http://www.scholarsandrogues.com/2011/08/04/budweiser-politics-and-st...
If your substance is insufficient to attract attention, then you have a choice: Adopt a new style, or fix the substance. In America, the choice is often the former - in business as well as politics.