Community | November 23, 2011 | 11 comments

URBAN OUTFITTERS OUTRAGE - LONG LIVE THE FREAKER!

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Urban Outfitters is in the midst of receiving heaps of backlash from angry consumers shortly after releasing (*imported*) knit "wine koozies" on their website. These koozies are a blatant rip-off of Freaker USA's American-made and patented product, the Freaker.

See (and join in on) the outrage here:

https://www.facebook.com/urbanoutfitters?sk=wall&filter=1

Apparently, this isn't the first time Urban Outfitters has ripped off independent designers:

http://sparkjam.net/2011/urban-outfitters-accused-of-ripping-off-indie-designers...

See how awesome Freakers are here:

http://www.freakerusa.com

(great xmas presents!)

From Freaker USA's website bio:

Manufactured in Troy, North Carolina, Freakers are nationally recognized as the one-size-fits-all knit koozie that functionally makes your beverage feel special. Presented in myriad of prismatic designs; the Freaker is a strong, tight knit that keeps your liquids insulated in style!

Freaker USA Inc. started with one man and two knitting needles. Now the company consists of a small group of young & inspired entrepreneurs using the ingenuity of their generation to create a unique and interactive business model. The FreakerTeam is a crew of quirky creatives; designers, internet-gurus and filmmakers. In a time that presents little financial opportunity for the contemporary youth, the Freaker team is creating their own job market through the social media they were bred on. They weave the Freaker so artfully and seamlessly in and out of everything they do, that it’s hard to see the lines between the product, the life and the profile of Freaker-culture.

Rather than seek out angel investors or venture capitalists for their project, the company once again is turning to the social media they know so well: crowdfunding via Kickstarter. Kickstarter is a dynamic platform where the general public can financially support creative projects through small donations. In order for this funding to succeed, each project launches a video in order to pitch the idea to potential backers which is ideally the entire online community.


http://www.youtube.com/watch?v=RUL7p2gcUtI
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  2. tags:
    Capitalism Urban Outfitters freaker freaker usa
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