Keep an eye on what happens with the Limited Run story. It’s a near-certainty that others are going to conduct the same kind of proprietary analysis and if LR’s results are replicated consistently you’re going to see revenue fleeing Facebook like rats off a sinking ship.
So Zuckerburg has automated bots to make 80% of his advertising hits.
If I was an investor in facebook and couldn't get all the money back i'd invested I would hope to get in on a class action suit, take everything he's got.
If i was an advertiser being charged for everytime my ads were clicked I'd sue too. It's theft really.