ITV to embed ads into TV shows?

Digital Product Placement, huh? It was only a matter of time. Well, if the show's producers support this weird new venture in advertising, so be it.

This is bad and because of the £££ all networks and providers apart from the BBC will do it.

On the bright side it may not happen. Digital Advertisments were to be inserted into Football games years ago but it did not happen in the uk. Watching the other European Leagues they have the digital sponsor images left and right of the goal posts. Watching the Ajax game today the team emblems and scores appear in the centre of the pitch, as with all Eredivisie games. Off course it will be way worse with general programming. America is bad for this, with watching the NHL this week just about every intermission was sponsored by McDonalds new Angus burger.

So don't get me wrong, I'm as anti invasive advertising as the next person but what other solutions do people propose?

These stations need to make money somehow to keep bringing us brilliant programming like 24 and Cash In The Attic but if advertisers think people skip ads in this age of On Demand/BBC iPlayer etc and are less likely to invest, what can these channels do?

How would people feel about less ads but a hike in the TV License and it got shared out amongst other channels?

yet another reason to DESTROY YOUR TV.

You are wrong if you say you are immune to advertising.

Your subconcious mind will take care of it, if you want it or not.
I'm working in the advertising industry and there are lots of ways to adress people subconsiously, if they want it or not.
Most advertising you see nowadays isn't just about informing the customer about a new product anymore. The aim is to rise brand awareness and get the people to buy things just by letting them look at brands logos and such.
The main aim is to not let the customer forget about a certain product/brand, therefore buy into it.

You are more likely to buy Coca-Cola than a 'no-name - brand', just because you've heard of it or seen it hundreds of times.

Don't quite a few (especially US) TV shows do that already, with product placements and stuff? I just hope they don't make it really weird and obvious, like the characters turning to the screen halfway through and going, 'aah, Kleenose air freshener, for when the shit really hits the fan'...

this is truly sick

Anyone who saw the Sex in the City movie knows that this is already happening today.

subliminal advertising and product placement is nothing out of the ordinary. i cant see advertisers jumping at the chance to appear in films with the risk of their product being to subtlely placed to consumers with a two second frame cycle, unlike the usual 30 second frame where all eyes are focused on their product/brand.

advertising is everywhere so why not be on the screens ofhousehold fave's like coronation street/ people think its real life anyway!

If it means more original programming from increased revenue and less Midsomer Murders/Touch of Frost/Poirot and fecking Inspector Morse then I'm up for it.

I consider myself intelligent enough to recognise and avoid product placement when i see it.

It strikes me as completely unworkable.

When are these things going to appear? At what point in the dialogue? Will script writers have to take into account which advertisers they'll feature and when?

I hope the idea back-fires on the big companies.

Imagine some very badly mis-timed product placement, such as: a couple of farmers in Emmerdale are chatting about the come back of mad cow disease, and suddenly the golden arches appear in the sky above their heads.

Simple solution: Stop watching TV, it's a waste of time anyway.

Oh, and this now proves the licence fee is worth paying...

I'm almost speechless on this...

It's wrong on so many levels:

a) Adverts go in advert breaks
b) It'll ruin the programme' narrative
c) It'll look hideous
d) It'll take any hint of 'reality' out of soaps and dramas meaning my Mum will moan like nobody' business that Coronation Street is now advertisng tea bags on the front wall of the Rovers Return...

It'll only get worse... write, e-mail or call OFCOM and vent!

Personally I think it's a disgusting idea and Ofcom would be off their nut to let this happen. Product placement is bad enough, but to deliberately advertise, say, KFC in the sky while two idiots from Hollyoaks are having an argument is quite simply derranged. No, no and no. Get a grip.

So they are going to somehow take the night sky away from us right?

In a pigs eye they will!

Most new programs are commercials advertising the sponsors products..It's a new trend.....It’s all about making us buy their crap.....I have enough crap...Please make them Stop!

Don't most programs do this now? In the U.S. they do.Most shows are nothing but a venue for products.

This is hideous. There has to be a strict separation between tv programmes and advertisements or else you open the door to all kinds of extremely worrying possibilities ...

What? No way! Talk about an invasion of advertising. That is just ridiculous. And can they get away with that? Isn't that a violation of the producer's intellectual property?