Entertainment | October 12, 2008 | 0 comments

At last count, Astley had an astonishing 99.98% of the 20 million votes cast on MTV's online poll

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Astley's sudden popularity is the result of an internet prank campaign that began as a geeky joke 18 months ago and has grown into a web craze of monster proportions. To be "Rickrolled" is to be unwittingly redirected to a video clip of Never Gonna Give You Up — a prank that has no apparent point other than to illicit a giggle from the unsuspecting viewer.

It must be done.
http://ema.mtv.co.uk/vote/

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0 comments // At last count, Astley had an astonishing 99.98% of the 20 million votes cast on MTV's online poll

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