We Watch, Like,....ZOMBIES.
source: http://www.nytimes.com/2010/12/21/business/media/21adco.html?src=un&feedurl=http%3A%2F%2Fjso...
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- remanns
- added this
The Myth of Fast-Forwarding Past the Ads
-ZOMBIES attacked during a commercial break on the AMC zombie drama “The Walking Dead” last month. The flesh eaters were just about to feast on a man and woman when rescue came in the form of the Toyota Corolla, the subject of the 30-second spot.
The scene stopped some people from fast-forwarding through the commercial break — and perhaps that was the point.
DVRs are in nearly 40 percent of homes in the United States now, making contextual ads like the one by Corolla increasingly important. (Similar contextual ads by Unilever and other advertisers have run during AMC’s signature series, "Mad Men.")
DVRs have “quickly progressed from a novelty to an increasingly mainstream technology,” the Nielsen Company concluded in a report released on Monday that assesses the powerful effects that the devices have had on the television industry.
The report, intended for Nielsen’s advertiser and network clients, is by turns reassuring (people actually do watch some of the commercials when they are in DVR playback mode) and alarming (playback mode is most common at 8 and 9 p.m., when people could be watching shows in real time instead).
more remorselessly follows - - -
LINK- - -
http://www.nytimes.com/2010/12/21/business/media/21adco.html?src=un&feedurl=...
Graphic - - -
http://4.bp.blogspot.com/_h5YLH2-P3r4/TLyEK1vnSSI/AAAAAAAAAZo/oY7wiHHyZM0/s1600/...
-ZOMBIES attacked during a commercial break on the AMC zombie drama “The Walking Dead” last month. The flesh eaters were just about to feast on a man and woman when rescue came in the form of the Toyota Corolla, the subject of the 30-second spot.
The scene stopped some people from fast-forwarding through the commercial break — and perhaps that was the point.
DVRs are in nearly 40 percent of homes in the United States now, making contextual ads like the one by Corolla increasingly important. (Similar contextual ads by Unilever and other advertisers have run during AMC’s signature series, "Mad Men.")
DVRs have “quickly progressed from a novelty to an increasingly mainstream technology,” the Nielsen Company concluded in a report released on Monday that assesses the powerful effects that the devices have had on the television industry.
The report, intended for Nielsen’s advertiser and network clients, is by turns reassuring (people actually do watch some of the commercials when they are in DVR playback mode) and alarming (playback mode is most common at 8 and 9 p.m., when people could be watching shows in real time instead).
more remorselessly follows - - -
LINK- - -
http://www.nytimes.com/2010/12/21/business/media/21adco.html?src=un&feedurl=...
Graphic - - -
http://4.bp.blogspot.com/_h5YLH2-P3r4/TLyEK1vnSSI/AAAAAAAAAZo/oY7wiHHyZM0/s1600/...
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- groups:
- Entertainment, Culture, TV and Film, current cult, 3 more
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- tags:
- Culture, TV and Film, Media, TV, 3 more
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EdJoyProductions
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http://current.com/groups/art-and-style/92816086_2010-asbury-zombie-walk.htm
I obviously like zombies. ;)
- 1 year ago
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EdJoyProductions
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remanns
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EdJoyProductions:
But how can you tell the difference between the live urchins,....and the zombie urchins,....before either sort bite you !?! +^d
- 1 year ago
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remanns
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EdJoyProductions
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remanns:
You can't tell. That is half the fun. ; ) Funny, I had a weird encounter with one and now I suddenly have a strange craving for BRAINS!
- 1 year ago
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EdJoyProductions
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remanns
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We are still vid zombies.
( I suppose in some films,....zombies seem to have gotten faster. . . .) - 1 year ago
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remanns
