Introducing JN Motion, fashion film production
source: http://www.jnmotion.com
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- leelondon
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As fashion brands increasingly turn to video as a storytelling and emotion-creating tool, a surge in creative agency talent can be seen across fashion’s capitals. While fashion video is an art form in its own right, it also provides a several-minute engagement span for brands to speak to a wider audience online.
Among the new creativity specialising in luxury is JN Motion; the video production division recently launched by JN Production. With teams in London, Paris and New York, JN Motion serves the fashion and luxury industries with engaging new-media solutions - and takes this specialism to a 360-degree full-service. The 2011 showreel exhibits the tangibly higher end of fashion and luxury film’s contemporary trends, and demonstrates the variety of JN Motion’s production capabilities. From a promotional video based around the asexual theme of the brand Two Weeks and its dark-romance themed backstage and show footage for Jasmine Di Milo, to ‘behind the scenes’ glimpses of Reebok’s Helena Christensen shoot with Stephen Klein in 2009.
As the fashion filmmaking medium continues to develop, spectacular content is important for brands in order to stand out, and leave a lasting impression on the viewer. The best return on investment comes in the form of seeding expertise: The final distribution of the video online to those who matter in fashion - an ‘extra’ that completes JN Motion’s circle of full-service creativity
Among the new creativity specialising in luxury is JN Motion; the video production division recently launched by JN Production. With teams in London, Paris and New York, JN Motion serves the fashion and luxury industries with engaging new-media solutions - and takes this specialism to a 360-degree full-service. The 2011 showreel exhibits the tangibly higher end of fashion and luxury film’s contemporary trends, and demonstrates the variety of JN Motion’s production capabilities. From a promotional video based around the asexual theme of the brand Two Weeks and its dark-romance themed backstage and show footage for Jasmine Di Milo, to ‘behind the scenes’ glimpses of Reebok’s Helena Christensen shoot with Stephen Klein in 2009.
As the fashion filmmaking medium continues to develop, spectacular content is important for brands in order to stand out, and leave a lasting impression on the viewer. The best return on investment comes in the form of seeding expertise: The final distribution of the video online to those who matter in fashion - an ‘extra’ that completes JN Motion’s circle of full-service creativity
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- groups:
- Entertainment
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- tags:
- Film, Fashion, Advertising, Marketing, 4 more
