Comedy | October 25, 2009 | 3 comments

Mattel Hopes Barbie Facelift Will Show Up Younger Rivals

source: http://online.wsj.com/article/SB125607851547797455.html

jmsrmy
After many false starts, Mattel Inc. thought it had found a way to make the iconic fashion doll once more a must-have for girls of all ages -- and to boost the company's flagging revenues as well. It is spending millions of dollars to promote its new "Fashionista" Barbies, even hiring a choreographer-to-the-stars to create a dance called "The Barbie" for a video that had its premiere on the "Today Show" and was posted on YouTube.
(Zimmerman, A., 2009, October 22, par.2)

[more details at the link....]
  1. groups:
    Community,   Comedy,   Pop Culture,   The Retail Sector
  2. tags:
    Toys,  Retail,  Barbie,  Mattel,  1 more
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3 comments // Mattel Hopes Barbie Facelift Will Show Up Younger Rivals // Video

  • vesher
    • 0
      vesher  

    • boycott barbie. BOYCOTT BARBIE. buy your daughters, or sons, dolls if you like, but pick a smaller competitor. do not get fooled by the years of adverts. barbie is not synonymous with doll. kleenex is not tissue paper. chapstick is not lip balm. break the cycle. i think mattel has had its turn. now let us exercise our economic power and turn away.

    • 2 years ago
  • Maeveeo
  • jmsrmy
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