Comedy | November 27, 2009 | 1 comment

The Sneaky Tricks Studios Use To Make Movie-Poster Quotes Sound Better

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atomiclegion
A full-page ad in the New York Times for Fantastic Mr. Fox includes the endorsement: "'Grade A. The #1 Must-See Movie' For Thanksgiving." Although this quote is attributed to Entertainment Weekly, it does not actually appear in the magazine's review. Likewise, in his Rolling Stone article on Pirate Radio, Peter Travers never calls the British film a "Rip-Roaring Comedy," as one newspaper ad states. How much latitude do movie studios have in writing blurbs?

http://www.slate.com/id/2236706/
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1 comment // The Sneaky Tricks Studios Use To Make Movie-Poster Quotes Sound Better

  • asherp
    • 0
      asherp  
    • I always figured it was like, "This movie is a grade-A piece of shit." -- Movie Review Show

      Which becomes:

      "Grade-A" -- Movie Review Show

      And "The acting by Actor McActor is so bad it's almost hilarious, if it weren't for the fact that McActor died during production due to a drug overdose. That McActor plays a drug addict in this film is a tragic twist of fate not lost on the audience, sucking out all the Shattenfruede and fun that could be had watching this trainwreck." -ET

      becomes

      "Hilarious... and fun!" -ET

    • 2 years ago
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