Comedy | December 07, 2009 | 2 comments

When sex doesn't sell: Slew of bad ads backfire in the blogosphere

source: http://www.dailyfinance.com/2009/12/02/when-sex-doesnt-sell-slew-of-bad-ads-backfire-in-the-...

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With thousands of messages vying daily for consumers' eyeballs, marketers have become even more desperate to reach audiences and are willing to take more risks. Sometimes it results in top-notch, pioneering ads. Other times, it fails miserably. When such a misstep occurs these days, however, it gets broadcast across the Internet. Unamused viewers post their critiques on social media sites and link to the video on video-sharing sites. So even though a spot may have been geared toward a specific demographic -- say men between the ages of 18 and 34 -- the social media effect means it's suddenly being viewed by a much broader audience.
(Picchi, A., 2009, December 2, 2009, par.4)

Indeed, a sub-category of media blogs have popped up to offer advertising critiques, ranging from Nielsen's AdFreak to the global advertising-focused AdLand. And then there's the spirited AdRants, not to be confused with the Ad Rant column that runs on DailyFinance's sister publication WalletPop.
(Picchi, A., 2009, December 2, 2009, par.5)

Get the full story:
http://www.dailyfinance.com/2009/12/02/when-sex-doesnt-sell-slew-of-bad-ads-back...
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