Somewhat Fugly Footware; Amusing Boot Kick Starts Sales
source: http://Style.com
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- remanns
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The Isabel Marant Otway Boot Sparks a Craze, (and boots up the booty)
The day after French designer Isabel Marant unveiled her Fall/Winter 2009 collection in Paris in March, the Web sites for boutiques across the U.S. were flooded with emails about studded ankle-high boots, asking when they would be arriving and whether they could be ordered in advance.
Monika Beurmann, a 35-year-old IT consultant from Chicago, says that while looking at the fashion show on Style.com, she "fell in love with the futuristic design of the heel," and
pr e-ordered a pair from Diani, a boutique in Santa Barbara, Calif.
The boots in question, which didn't hit stores until September, are called "Otway," and they can fairly be called the "It" boots of the season. Made of supple suede, the cuffed booties are adorned with rows of circular studs and are held up by a four-inch triangular heel.
Those who are still interested in owning them can forget about it. With the exception of a few pairs on eBay, they are out of stock nearly everywhere, despite a $1,295 price tag.
Mary Blair, a 45-year-old mother of three from Santa Barbara, recently got her boots after being on a wait list for two months. Upon seeing the Otway style in a magazine, "I just thought, 'Oh my god I have to have those.' They kept creeping their way into my brain," she says.
The edgy boots were a departure for Ms. Marant, who is known for her bohemian style. In an email, she said that the inspiration for the Otway came from "this need to…push back a little against the look for my short silk chiffon print dresses."
http://online.wsj.com/article/SB10001424052748703478704574611953724468432.html?m...
The day after French designer Isabel Marant unveiled her Fall/Winter 2009 collection in Paris in March, the Web sites for boutiques across the U.S. were flooded with emails about studded ankle-high boots, asking when they would be arriving and whether they could be ordered in advance.
Monika Beurmann, a 35-year-old IT consultant from Chicago, says that while looking at the fashion show on Style.com, she "fell in love with the futuristic design of the heel," and
pr e-ordered a pair from Diani, a boutique in Santa Barbara, Calif.
The boots in question, which didn't hit stores until September, are called "Otway," and they can fairly be called the "It" boots of the season. Made of supple suede, the cuffed booties are adorned with rows of circular studs and are held up by a four-inch triangular heel.
Those who are still interested in owning them can forget about it. With the exception of a few pairs on eBay, they are out of stock nearly everywhere, despite a $1,295 price tag.
Mary Blair, a 45-year-old mother of three from Santa Barbara, recently got her boots after being on a wait list for two months. Upon seeing the Otway style in a magazine, "I just thought, 'Oh my god I have to have those.' They kept creeping their way into my brain," she says.
The edgy boots were a departure for Ms. Marant, who is known for her bohemian style. In an email, she said that the inspiration for the Otway came from "this need to…push back a little against the look for my short silk chiffon print dresses."
http://online.wsj.com/article/SB10001424052748703478704574611953724468432.html?m...
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remanns
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Cult of curing the foot fetish.
- 2 years ago
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remanns
