Domino’s tough love on itself is getting noticed
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- remanns
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But that's just what Domino's Pizza Inc. has been saying since last month in untraditional ads about the recipes it abandoned when it launched its reformulated pizza.
As industry observers — and even a late night TV host — scratch their heads, the company's incoming CEO said the chain had no choice but to be honest about its old recipe pizza if it had any hope of winning back customers.
"The old days of trying to spin things simply doesn't work anymore," President Patrick Doyle, who will become CEO in March, told The Associated Press in an interview. "Great brands going forward are going to have a level of honesty and transparency that hasn't been seen before."
Using a documentary style, the TV ads offer glimpses of focus groups and Twitter messages where customers said Domino's pies were even worse than microwave pizza and "totally void of flavor."
http://www.msnbc.msn.com/id/34812047/
This is an interesting poll---
http://business.newsvine.com/_question/2009/12/16/3642088-who-makes-the-best-piz...
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- groups:
- Community, Comedy, current cult, FOODIES: UNITE, 2 more
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2hellnwait
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Wow, my taste buds must be shot and have an iron stomach to boot, cause for years the only chain pizza that I'd order was from Domino's - every other pizza didn't match up to taste or quality. . . which may not be an endorsement of the quality of pizzas I've eaten over the years. . .Ahaahaha
- 3 years ago
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2hellnwait
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cztheday
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I tried Domino's once, and the pizza was so bad I actually tried it again a couple of weeks later simply because I couldn't believe that they had built this huge national chain based on a product that awful. The second pizza was equally bad...which I guess says something about their consistency. I can't quite bring myself to risk that experience again (fool me three times, shame on me)...
- 3 years ago
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cztheday
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feefer2010
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I love Dominos but than again I'm I used to be a bit of a pot head
- 3 years ago
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feefer2010
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MoonLoon
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Domino's in the past has been the worst pizza that I have ever ordered. It just took these morons 10 years to discover the poor quality of their product? Fnucking marketing genuises! I guess MBA 's from Wharton or Stanford?
- 3 years ago
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MoonLoon
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bailey78
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Ok juat ate the last piece of pizza it was as good as the first. the crust stayed crunchy and the toppings were still tastey. I will be getting another the next time I want pizza.
- 3 years ago
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bailey78
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mr_tibbles
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bailey78:
I like how you're keeping track of this very important data. Good science is good observation.
- 3 years ago
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mr_tibbles
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bailey78
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bailey78:
it's not like I have a lot to do.
- 3 years ago
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bailey78
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EdJoyProductions
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bailey78:
That is fine work you are doing there, Bailey! Maybe Domino's will recognize your value as a pizza ambassador for Current. :)
- 3 years ago
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EdJoyProductions
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bailey78
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bailey78:
What are the chances of that? I am not really what one would call a spokesperson type.
- 3 years ago
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bailey78
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EdJoyProductions
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bailey78:
Well, you don't have to speak on Current if you don't want to, you can just type. You should e-mail all the pizza places in your area and tell them you are Current's Pizza Ambassador and you will need to sample their pizzas so that you can spread pizza knowledge to all of Current's pizza knowledge staved members.
I started this as a joke, but the more I write about it the more I like the idea. :) Opportunity for free pizza and a nifty title. What do you think?
- 3 years ago
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EdJoyProductions
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artemis6
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bailey78:
You deserve a free pizza for that report !
- 3 years ago
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artemis6
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bailey78
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Pizza the next day is still good both hot and cold.
- 3 years ago
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bailey78
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remanns
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bailey78:
You have done the world a service. .........and made me hungry.
- 3 years ago
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remanns
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keviar
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The ceo's are f'ing gosu. Their common sense is so rare these days in the real world. They deserve their bonuses.
I never bought dominos because it was absolute shit compared to other pizza shops like panago. (panago is so expensive)
- 3 years ago
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keviar
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remanns
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Conan's Pizza in Austin. The Savage is the barbarian GOD of pizzas!
- 3 years ago
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remanns
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bailey78
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I don't know how to tell ya'll I think but I need to do futher research to get more data. I am now taking donations for more Pizza study. Ya'll can send your Donations to 2450 A-1 Hill Rd. Aransas Pass Texas 78336. I will do what I can To help do all the research that is needed to make sure that nobody gets a bad pizza. Well here in South Texas anyway.
- 3 years ago
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bailey78
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MoonLoon
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bailey78:
The check is in the mail!
- 3 years ago
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MoonLoon
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bailey78
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bailey78:
@ MoonLoon AHA HA HA HA HA I hope you made it out to cash:-)
- 3 years ago
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bailey78
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hack26
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I think I'll stick to Hungry Howie's Pizza. It's one of the cheapest, and always the best tasting.
- 3 years ago
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hack26
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Found_Avenue
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As a New Yorker, and therefore a snobby pizza purist, I have found that I cannot live a happy life in any area where chain pizza is my only option. I think I would rather have no pizza than non-local pizza, and that says a lot. One time I gave up pizza for 6 weeks, and it was so hard for me that by the end, I had actually started dreaming about it.
- 3 years ago
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Found_Avenue
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bailey78
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Ok the wife just got home and She said it is a great pizza. She even likes the sauce says it has a real good flavor. She says the crust is real good even the edge of the crust with out toppings is good has a real bite to it. She says it is a lot better than Pizza Hut and Popa Johns both. I will say this both of us agree that this is better than any other Pizza around this area. I will be ordering one next week.
- 3 years ago
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bailey78
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bailey78
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Ok the pizza is pretty good. The sauce is still lacking something it's not bad though. The crust is a lot better it has a good crunch and a great taste. I ordered a pizza with everything on it. I am going to give it a 8.5 on a scale of one through ten. I will let Ya'll know how it taste for breakfast in the morning thats the real test right there. Ok I just ate half the Pizza. I have to try and leave some for the wife or else sleep on the couch. I must admit it is a pretty good pizza a lot better than the last one I got from them. I oredered the 14 inch hand tossed Extravaganzza it really surprised me on the crust it has a great crunch and real flavor. I must say try one for yourself. I think you will like it.
- 3 years ago
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bailey78
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EdJoyProductions
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bailey78:
Thank you so much for your fine report. It was a tough job, but someone had to do it. Your country is grateful. :)
- 3 years ago
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EdJoyProductions
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bailey78
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bailey78:
I don't know how to tell ya'll I think but I need to do futher research to get more data. I am now taking donations for more Pizza study. Ya'll can send your Donations to 2450 A-1 Hill Rd. Aransas Pass Texas 78336. I will do what I can To help do all the research that is needed to make sure that nobody gets a bad pizza. Well here in South Texas anyway.
- 3 years ago
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bailey78
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EdJoyProductions
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bailey78:
Good idea. This is a much neglected field of study.
- 3 years ago
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EdJoyProductions
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remanns
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bailey78:
Heh. Keep up the good work!
- 3 years ago
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remanns
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hell0everything
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bailey78:
Lmfao. You and your wife are great Americans, sir.
Goddamn I want some good old New Jersey pizza now =x
- 3 years ago
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hell0everything
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ibrake4rappers13
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Its almost dinner time i guess i could get a pizza, im thinkin little ceasers.
- 3 years ago
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ibrake4rappers13
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bailey78
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Pizza just got here I have to say it smells good. To hot to eat though.
- 3 years ago
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bailey78
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pjacobs51
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bailey78:
Got webcam?
- 3 years ago
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pjacobs51
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bailey78
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bailey78:
Not right now the dog chewed through the cable.
- 3 years ago
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bailey78
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hack26
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bailey78:
ha ha, yeah bailey should broadcast a live report on ustream.tv
- 3 years ago
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hack26
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ibrake4rappers13
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It tastes like pizza hut.
- 3 years ago
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ibrake4rappers13
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mako2424
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Marketing win. But it still doesn't change the fact that "Big Pizza" still sucks.
- 3 years ago
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mako2424
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bailey78
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mako2424:
Where I live there is no real pizza house's so we get what we can. i know most big pizza places suck balls but I will give them a chance any thing is better than pizza hut around here. They are about the worst I have ever tried to eat. The last one I ordered from pizza hut was raw in the middle. When I called an complained they said tough. put it in the oven.
- 3 years ago
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bailey78
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mako2424
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mako2424:
I can only hope that isn't a peek into the not-so-distant future for the rest of us...
- 3 years ago
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mako2424
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artemis6
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mako2424:
Pizza hut makes me sick . Luckily we live near a bowling alley that has GREAT pizza . Good luck on your quest for pizza . In College I used to calculate my finances in terms of "how many worthy pizzas " it was .
- 3 years ago
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artemis6
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bailey78
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Just placed the order. waiting for it to get here. They said it would take about thirty minutes. The current time is 4:30 CST
- 3 years ago
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bailey78
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bailey78
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Ok! I'm going to order one of their pies right now. I will let Ya'll know how it taste.
- 3 years ago
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bailey78
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EdJoyProductions
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bailey78:
I am looking forward to a full report, Bailey. :)
I live in NYC, there is no excuse to order from Domino's here. But if I am traveling to a place where the pizza is not taken seriously, knowing which chains do not blow chunks is important information. - 3 years ago
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EdJoyProductions
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bailey78
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bailey78:
Well unless the driver gets lost it should be here in about ten or fifteen minutes
- 3 years ago
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bailey78
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Darevalo
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fuk... i want pizza... now...
- 3 years ago
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Darevalo
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mr_tibbles
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Fuck Domino's. I was robbed at gun point while working for them and they threatened to fire me because they said I lost too much store money. I had just gone on three deliveries in a row and lost $80 when that asshole put a gun to my chest and took everything I had.
- 3 years ago
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mr_tibbles
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William_Spencer
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mr_tibbles:
where the hell do you live?
- 3 years ago
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William_Spencer
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mr_tibbles
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mr_tibbles:
#
I was living in Baton Rouge, Louisiana at the time and I was working as a delivery driver while I was in college. I was robbed when I got out of my car to make a delivery. The guy stole $80 in store money and took 30 from my wallet. I even offered him the pizza which he declined(I was kind of annoyed by that). I called the cops, filed a report and went back to the store. When I got there my manager told me he would have to inform corporate of what happened and they would review my case but there was a good chance I would lose my job because I had more store money on me than I was supposed to. Apparently, delivery drivers are only supposed to carry about $20(no one informed me of this) but most of us carried more because we sometimes had to break hundreds or fifties. The manager told me that the last time this happened, a representative came down from headquarters and personally fired the guy who was not only robbed, but pistol whipped. I told him to inform corporate that if they intended to fire me, I was going to raise hell and do everything I could to take their asses to court. Luckily, I was not fired. But like I said, fuck Domino's. - 3 years ago
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mr_tibbles
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EdJoyProductions
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mr_tibbles:
Wow, that is really messed up! That is terrible and I am sorry that happened to you. Domino's administration sucks. It was a really horrible story, but I did laugh out loud at the fact that the robber refused the offer of the pizza. :D
- 3 years ago
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EdJoyProductions
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mr_tibbles
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mr_tibbles:
My karate skills were a bit rusty.....
- 3 years ago
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mr_tibbles
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MoonLoon
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mr_tibbles:
Mr. Tibbles,
I was in Lafayette, LA for 30 years. My step son delivered pizza for a local joint and we always worried about him being robbed. But I agree, "Fuck Dominos"! - 3 years ago
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MoonLoon
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mr_tibbles
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mr_tibbles:
Haha I know, I caught the sarcasm slarabee. I was kidding as well, I don't really know karate :(
- 3 years ago
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mr_tibbles
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indecisiveh
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Now I want a pizza!
- 3 years ago
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indecisiveh
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chunche
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I haven't tried the new recipe yet (actually, I haven't had Dominoes for years), but the ad campaign is genius.
- 3 years ago
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chunche
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dainjdc
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This is a great ad campaign and not to mention their pizza at their La Cienega store is the only pizza that makes me sick. I'm curious to taste the difference..
- 3 years ago
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dainjdc
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Bushido
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It sounds like the Noid finally triumphed!
- 3 years ago
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Bushido
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StrifePeddler
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I havent tried the new pizza yet, but I agree that at least they are admitting it was nasty tasting pizza. Its a good way to start fresh and try and bring back old customers. Smart move by new CEO.
- 3 years ago
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StrifePeddler
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morirjedi
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New pizza is better but in given the choice still not my first.
- 3 years ago
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morirjedi
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larock
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took them long enough - but I do respect the fact that they did this.
- 3 years ago
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larock
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Mudboy16
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om nom nom nom
- 3 years ago
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Mudboy16
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remanns
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Pizza is a cult.
- 3 years ago
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remanns
