Logorama: A Hard-Boiled Heist Flick With An Earth-Shattering Twist!
source: http://disembedded.wordpress.com/2010/01/25/logorama-a-hard-boiled-heist-flick-with-an-earth...
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“Logorama” is an award-winning, provative and daring animated short film from the French H5 design collective, directed by François Alaux. The film was screened last week as an Official Selection at The Sundance Film Festival, and it’s on the 2010 Oscar Nominee Shortlist for Best Animated Short Film.
The film takes the viewer on an entertaining, violent, profane and action-packed caper set in a world comprised entirely of well-known corporate logos and iconic mascots. How familiar are the stars of this film? Well, an evil Ronald McDonald embarks upon a murderous shooting spree on a street overflowing with 7-Elevens, U-Haul trucks, Wal-Marts and Pizza Huts. The Michelin Men are bumbling, foul-mouthed cops on his trail, and Bob’s Big Boy picks his nose and flings it on an unsuspecting victim.
But make no mistake, “Logorama” is a cleverly executed critique of our modern times. Our world is fueled by the corporate signatures of commerce and consumption, where everyday symbols are imprinted in our collective memories, nagging away on the subconscious, hand in our pockets and ready to draw money from our wallets. It is within this context that H5 go far beyond a simple exercise in artistic defiance. This is the beauty of their work: they transgress the graphic codes of our everyday experience. They place them within a completely different context, which sufficiently sparks considerable food for thought.
This piece presents a number of colorful illustrations, as well as the full-length version of the award-winning animated short film, “Logorama.”
Please visit my website to view the illustrations, and to watch the full-length version of this amazing animated short film:
http://disembedded.wordpress.com/2010/01/25/logorama-a-hard-boiled-heist-flick-w...
The film takes the viewer on an entertaining, violent, profane and action-packed caper set in a world comprised entirely of well-known corporate logos and iconic mascots. How familiar are the stars of this film? Well, an evil Ronald McDonald embarks upon a murderous shooting spree on a street overflowing with 7-Elevens, U-Haul trucks, Wal-Marts and Pizza Huts. The Michelin Men are bumbling, foul-mouthed cops on his trail, and Bob’s Big Boy picks his nose and flings it on an unsuspecting victim.
But make no mistake, “Logorama” is a cleverly executed critique of our modern times. Our world is fueled by the corporate signatures of commerce and consumption, where everyday symbols are imprinted in our collective memories, nagging away on the subconscious, hand in our pockets and ready to draw money from our wallets. It is within this context that H5 go far beyond a simple exercise in artistic defiance. This is the beauty of their work: they transgress the graphic codes of our everyday experience. They place them within a completely different context, which sufficiently sparks considerable food for thought.
This piece presents a number of colorful illustrations, as well as the full-length version of the award-winning animated short film, “Logorama.”
Please visit my website to view the illustrations, and to watch the full-length version of this amazing animated short film:
http://disembedded.wordpress.com/2010/01/25/logorama-a-hard-boiled-heist-flick-w...
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